Marley Spoon Reveals New Look For 2017

Marley Spoon Reveals New Look For 2017
SHARE
THIS



Global recipe box delivery service Marley Spoon has announced it is rebranding for the new year, revealing a new logo, colour palette and imagery.

The company said in a statement that the revised logo was designed with friendliness and accessibility in mind, and provides increased application flexibility, with the letter ‘y’ mimicking the shape of the spoon from the old logo.

Marley Spoon's new logo

Marley Spoon has also changed its imagery to reflect a friendlier, brighter and more simplified look.

Marley Spoon's new imagery

The company has also introduced a new colour palette to help emphasise its food imagery, as well as a new set of icons.

Marley Spoon's new colour palette

Marley Spoon's new iconography

Marley Spoon’s two primary typefaces will remain the same, but will be used alongside an additional set of display typefaces that mimic handwriting designed to provide the brand with a friendly, human element.

Marley Spoon's new typfaces

Marley Spoon’s head of brand, Anjali Grover, said the new look and feel will appeal to a wider consumer audience, is more recognisable and has greater visibility in exciting and growing global markets.

“Marley Spoon has evolved greatly since its launch in 2014,” she said.

“After two years, we felt it was time to update the brand to better reflect the spirit of our product as articulated by our customers, who describe Marley Spoon as fun, food-focused and inviting.”

The company’s creative director, Amie Lin, said the rebrand was intended to create a visual identity that not only addresses the operational issues Marley Spoon had with previous assets, but also feels more friendly and accessible to customers.

“After nearly a year of iterating, we are proud of the fresh set of Marley Spoon visuals,” she said.

“The new look is distinctive and provides us with the perfect platform to focus on a delightful customer experience.”

Please login with linkedin to comment

Marley Spoon

Latest News

News.com.au Unveils New Homepage
  • Media

News.com.au Unveils New Homepage

Australia’s leading national news website news.com.au today unveiled a new homepage. As the gateway to Australia’s largest news website, the news.com.au homepage delivers 135 million page impressions per month. The redevelopment of the news.com.au homepage has been designed to evolve the brand into the next decade with plans to roll out continued updates across the […]

Study: Startup Mentality Defined By Culture More Than Age Or Size
  • Marketing
  • Media

Study: Startup Mentality Defined By Culture More Than Age Or Size

The lines between startups and corporates should no longer be defined by organisation size, but by the kind of culture they foster, a panel of top marketers have agreed. Some of Sydney’s top marketers – including Guzman y Gomez CMO Lara Thom, Outdoria CEO Nick Baker, Menulog’s head of marketing Tasman Page and Facebook ANZ’s […]

Cupcakes on a cake stand with sparklers
  • Media

The New Daily Turns Five

Online news site, The New Daily, the brainchild of industry super fund boss Garry Weaven and former Age and Herald Sun editor Bruce Guthrie, turns five this week. It boasts a monthly Google audience of more than two million and close to 500,000 daily subscribers. It’s impressive climb up the Nielsen news site rankings – from outside […]

Nielsen: Aussies Aged 50-Plus Spent Most Time Online With News
  • Media

Nielsen: Aussies Aged 50-Plus Spent Most Time Online With News

Nielsen Digital Content Ratings monthly-tagged data for October 2018 revealed that more than half (52 per cent) of the total time spent online consuming news-related content during October 2018 was by Australians aged 50 plus. Desktop was the device of choice for Australians accessing news stories online, contributing to close to half (49 per cent) […]

Haystac Shakes Up National Leadership Team
  • Marketing

Haystac Shakes Up National Leadership Team

Haystac, part of the BWM Dentsu Group, has announced three key changes to its national leadership team as the agency evolves to service the needs of major national and global brand clients. Haylie Marchant moves into a new national role as head of strategy at Haystac. Formerly the general manager of Haystac Brisbane, Marchant will drive Haystac’s new business […]

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia
  • Marketing
  • Media

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia

Creative agency VIRTUE has introduced a number of key hires, innovative campaigns and an expanding roster of clients within its newly established Sydney office. VIRTUE is the creative agency born from global youth media company VICE, and will service the whole of Asia-Pacific from three offices in Sydney, Singapore and Seoul. The agency aims to […]