Aussie marketing resource management (MRM) firm Simple has raised $17 million to roll out its Intelligent Marketing Platform globally.
The funding round is led by Brett Blundy’s BBRC Private Equity, with existing investor Perle Ventures also increasing its investment.
The fresh round of capital will expedite Simple’s expansion into new markets in Europe and further develop its existing business in the US.
Simple’s MRM software is an upstream planning solution and central marketing workplace that transforms the way enterprise marketing teams work to enable organisations to increase the return on their marketing budget.
It leverages Microsoft’s expertise in artificial intelligence and Simple’s deep knowledge of marketing operations to give marketers new insights into the effectiveness of their marketing activity.
Last month, Simple unveiled its new Intelligent Marketing Platform, which is built on Microsoft’s Azure Intelligent Cloud.
Simple has become a Cloud Solution Provider for Microsoft, which provides engineering and marketing support, as well as a co-selling arrangement that Simple expects to drive strong growth for its MRM software in key markets.
Aden Forrest (pictured above), CEO of Simple, said BBRC’s investment validated the global market opportunity available to the company’s Intelligent Marketing Platform.
“Simple is scaling up our US team to take full advantage of our Microsoft partnership and other alliances so we can disrupt the marketing resource management sector,” he said.
“This funding injection enables us to bring forward our plans to do the same in other markets.
“BBRC has a long history of scaling businesses and we are delighted they see the same potential we do in transforming the value organisations get for their marketing dollar.”