Digital media and marketing companies XEN Systems and Search & Be Found have combined to deliver lead generation and sales tuition specifically for marketing managers in the Asia-Pacific.
The HubShots weekly podcast provides quick insights, tips and recommendations to help improve marketing and sales results while elaborating on inbound lead generation and trends.
In particular interest in these weekly episodes are tips on generating optimal returns from powerhouse global sales and marketing software, HubSpot.
According to managing director of XEN Systems, Craig Bailey, HubSpot’s rapidly growing adoption by companies worldwide has created a thirst for knowledge on harnessing its power.
“HubSpot is gaining traction right around the globe for two reasons: its dynamic amazing ability to help solve the problem where there is a fundamental mismatch between how organisations are marketing and selling their offerings — and the way that people actually want to shop and buy,” he said.
“Along with providing a world class marketing and sales platform to manage lead generation, blogging, SEO, social, email and marketing automation.
“Marketing managers throughout the Asia-Pacific are struggling to adapt their marketing and lead sourcing from old school into the modern age.
“Through HubShots, we impart ideas and tips and explain using real life examples how the digital era now means your new customers are making informed decisions even before they make contact.
“Every business is aware that whenever somebody needs a product or service, almost every time they reach for a mobile device, laptop or desktop and search on Google.
“It is a reality in the modern age and will be more so as Generation Y moves into decision-making positions in business and old style advertising becomes history.
“As official HubSpot partners, both XEN Systems and Search & Be Found encourage all marketing managers in the Asia-Pacific to tune into our free service at least once – a service that has been well received by HubSpot’s head office in Australia.”