Experiential marketing outfit Marc Edward Agency (MEA) has broadened its service offering with the launch of a communications division to service founding client YesTelco Australia.
MEA managing director Nigel Hickey (pictured above) said clients have increasingly looked to the agency to provide integrated creative solutions over the last 12 months.
“The team have achieved great success in developing strategic campaigns for clients which extend activations to ensure experiences live on and touch a wider segment of consumers,” he said.
“Our Communications division is a natural business expansion from this work done to date.”
The new division launched with founding client YesTelco Australia. The telecommunications service provider has appointed MEA as PR and experiential agency of record for its launch to market in early 2018, following a competitive pitch.
YesTelco Australia CEO Rob Fleifel said that culturally both businesses were a good fit, with each approaching their respective industries with a unique approach and service offering.