Manufacturer Rossi Appoints Creative And Marketing Agencies

Manufacturer Rossi Appoints Creative And Marketing Agencies
SHARE
THIS



Australian manufacturer Rossi Boots has appointed Michels Warren and Frame Creative as its public relations and marketing agencies.

The Adelaide agencies will oversee content development and distribution, strategic brand planning and PR campaigns across traditional and social media.

Known as Australia’s ‘dyed-in-the-wool’ boot making family from humble beginnings in an Adelaide tin shed more than a century ago, Rossi Boots now design, produce and distribute boots around the globe.

Rossi Boots Brand Marketing Manager Jayne-Anne Power said the appointments of Michels Warren and Frame Creative highlight the company’s exciting new direction.

“Rossi’s known for its true-blue craftsmanship, but there’s much more to the brand. We’ve got a modern and well-equipped factory in Adelaide, we’re producing exciting new ranges of boots and that’s just the beginning,” Ms Power said.

“Traditionally, our boots have been considered workwear, but in recent years there’s been a push towards wearing them as a fashion item with everything from floaty dresses to denim shorts.”

Michels Warren Managing Director Phil Martin said he was proud to support the innovative work of Rossi.

“Family, an uncompromising quality and value for money are among Rossi’s key brand values and are also at the heart of our own agency. We’re proud to work with such an iconic brand,” Mr Martin said.

Frame Creative Director Tim Pearce said his full-service agency had specialties suited to the Rossi brief, including brand audits, creating point-of-sales displays, digital and advertising content, as well as strategic brand planning.

“Rossi’s vision and where they want to take the brand is really exciting for us. The fact they want a partner who can help them develop their strategy in today’s media landscape but still have a passion for hand-crafted materials is great, we love that kind of approach,” Mr Pearce said.

Founded more than three decades ago, Michels Warren clients include Adelaide Oval, Bridgestone, Mercedes Benz, Thoroughbred Racing SA, Rheinmetall Defence, Symbion and People’s Choice Credit Union.

Frame Creative was founded by Mr Pearce and his brothers Sam and Simon. All have extensive experience in marketing and communications and have completed digital and branding work for Adelaide fashion hub BNKR, Torrens University and Mismatch Brewing Co.

Latest News

News.com.au Unveils New Homepage
  • Media

News.com.au Unveils New Homepage

Australia’s leading national news website news.com.au today unveiled a new homepage. As the gateway to Australia’s largest news website, the news.com.au homepage delivers 135 million page impressions per month. The redevelopment of the news.com.au homepage has been designed to evolve the brand into the next decade with plans to roll out continued updates across the […]

Study: Startup Mentality Defined By Culture More Than Age Or Size
  • Marketing
  • Media

Study: Startup Mentality Defined By Culture More Than Age Or Size

The lines between startups and corporates should no longer be defined by organisation size, but by the kind of culture they foster, a panel of top marketers have agreed. Some of Sydney’s top marketers – including Guzman y Gomez CMO Lara Thom, Outdoria CEO Nick Baker, Menulog’s head of marketing Tasman Page and Facebook ANZ’s […]

Cupcakes on a cake stand with sparklers
  • Media

The New Daily Turns Five

Online news site, The New Daily, the brainchild of industry super fund boss Garry Weaven and former Age and Herald Sun editor Bruce Guthrie, turns five this week. It boasts a monthly Google audience of more than two million and close to 500,000 daily subscribers. It’s impressive climb up the Nielsen news site rankings – from outside […]

Nielsen: Aussies Aged 50+ Spent Most Time Online With News
  • Media

Nielsen: Aussies Aged 50+ Spent Most Time Online With News

Nielsen Digital Content Ratings monthly-tagged data for October 2018 revealed that more than half (52 per cent) of the total time spent online consuming news-related content during October 2018 was by Australians aged 50 plus. Desktop was the device of choice for Australians accessing news stories online, contributing to close to half (49 per cent) […]

Haystac Shakes Up National Leadership Team
  • Media

Haystac Shakes Up National Leadership Team

Haystac, part of the BWM Dentsu Group, has announced three key changes to its national leadership team as the agency evolves to service the needs of major national and global brand clients. Haylie Marchant moves into a new national role, as head of strategy at Haystac. Formerly the general manager of Haystac Brisbane, Haylie will drive Haystac’s new […]

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia
  • Marketing
  • Media

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia

Creative agency VIRTUE has introduced a number of key hires, innovative campaigns and an expanding roster of clients within its newly established Sydney office. VIRTUE is the creative agency born from global youth media company VICE, and will service the whole of Asia-Pacific from three offices in Sydney, Singapore and Seoul. The agency aims to […]