Manufacturer Rossi Appoints Creative And Marketing Agencies

Manufacturer Rossi Appoints Creative And Marketing Agencies
SHARE
THIS


What best describes you?

Australian manufacturer Rossi Boots has appointed Michels Warren and Frame Creative as its public relations and marketing agencies.

The Adelaide agencies will oversee content development and distribution, strategic brand planning and PR campaigns across traditional and social media.

Known as Australia’s ‘dyed-in-the-wool’ boot making family from humble beginnings in an Adelaide tin shed more than a century ago, Rossi Boots now design, produce and distribute boots around the globe.

Rossi Boots Brand Marketing Manager Jayne-Anne Power said the appointments of Michels Warren and Frame Creative highlight the company’s exciting new direction.

“Rossi’s known for its true-blue craftsmanship, but there’s much more to the brand. We’ve got a modern and well-equipped factory in Adelaide, we’re producing exciting new ranges of boots and that’s just the beginning,” Ms Power said.

“Traditionally, our boots have been considered workwear, but in recent years there’s been a push towards wearing them as a fashion item with everything from floaty dresses to denim shorts.”

Michels Warren Managing Director Phil Martin said he was proud to support the innovative work of Rossi.

“Family, an uncompromising quality and value for money are among Rossi’s key brand values and are also at the heart of our own agency. We’re proud to work with such an iconic brand,” Mr Martin said.

Frame Creative Director Tim Pearce said his full-service agency had specialties suited to the Rossi brief, including brand audits, creating point-of-sales displays, digital and advertising content, as well as strategic brand planning.

“Rossi’s vision and where they want to take the brand is really exciting for us. The fact they want a partner who can help them develop their strategy in today’s media landscape but still have a passion for hand-crafted materials is great, we love that kind of approach,” Mr Pearce said.

Founded more than three decades ago, Michels Warren clients include Adelaide Oval, Bridgestone, Mercedes Benz, Thoroughbred Racing SA, Rheinmetall Defence, Symbion and People’s Choice Credit Union.

Frame Creative was founded by Mr Pearce and his brothers Sam and Simon. All have extensive experience in marketing and communications and have completed digital and branding work for Adelaide fashion hub BNKR, Torrens University and Mismatch Brewing Co.

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]