Malaysia Airlines And Tourism Australia Launch In-Flight Entertainment Travel Series

Malaysia Airlines And Tourism Australia Launch In-Flight Entertainment Travel Series
SHARE
THIS



TV production company Radical Orange has announced Malaysia Airlines and Tourism Australia’s Online travel content series Enrich Luxe Retreats: Destination Sydney has launched on in-flight entertainment and YouTube.

The travel series focuses on Sydney as a travel destination and the airlines’ Enrich frequent flyer program. Radical Orange produced a content series around the Enrich Luxe Retreat in Sydney featuring actress Kristy Best as host. The series promotes Australia and Sydney as a travel destination and showcases a selection of amazing activities and venues in Sydney, Port Stephens and the Hunter Valley.

The series is the second content series Radical Orange has produced for Malaysia Airlines after the production company was engaged by Crossman Communications to produce Destination Kuala Lumpur featuring MasterChef favourite Poh Ling Yeow. The series with Poh formed a major part of the My Malaysia, My Airline campaign which has recently been awarded with Gold for Best Brand Campaign (Service) at the PR Week Asia awards.

Radical Orange has been responsible for the full production process from script writing to production and post-production.

The series can be viewed on board Malaysia Airlines flights and the Malaysia Airlines YouTube channel at:

Credits

Malaysia Airlines (Client)

Senior Vice President, Marketing – Dean Dacko
Vice President, Loyalty – Khairul Nisa Ismail
Marketing Manager Loyalty – Tengku Sofia Farhanah
Executive, Marketing & Communications Loyalty – Sarah Iliana Mohammad Salleh

Tourism Australia (Client)

Country Manager, Malaysia – Elaine Leong PR Manager, Malaysia – Shamila Othman

Radical Orange (Production Company)

Producer / Director – Vikash Autar
Cinematographer – Ella Gibbins
Camera-Assistant & Second Operator – Joseph Timbs Sound Recordist – Eren Sener
Timelapse Photography – Jemore Santos
Associate-Producer – David den Engelsman
Production Assistant – Lidiya Josifova
Editor – James Callaghan
Colourist – Matt Fezz
Animator – David Benhamou
Sound Design & Mix – Andrew Hunter

www.radicalorange.tv

Latest News

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”
  • Media

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”

The Federal Court of Australia has given JCDecaux’s acquisition of APN Outdoor the green light. According to a release from APN Outdoor, the Federal Court of Australia has “approved the scheme of arrangement in relation to the JCDecaux transaction”. It adds: “APN Outdoor confirms that an office copy of the Court orders has been lodged with […]

WPP Scores Panadol’s Global Media Business
  • Advertising
  • Media

WPP Scores Panadol’s Global Media Business

GSK Consumer Healthcare has appointed WPP to support its global Panadol business, following a competitive pitch process. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The work will be delivered by a bespoke team led by CEO […]

Michelle Guthrie (Managing Director, ABC) at Radio Alive 2017
  • Media

Michelle Guthrie To Sue ABC

Former ABC managing director Michelle Guthrie is taking her ex-employer to court, according to several media sources. As reported in The Australian, Guthrie lodged papers with the Fair Work Commission earlier this week, citing unfair dismissal. Guthrie was fired half-way through her five-year term as managing director of the public broadcaster. The move follows news last week communications […]