Adobe Summit 2018 Las Vegas Day 1 Announcements

Adobe Summit 2018 Las Vegas Day 1 Announcements
SHARE
THIS



Adobe’s annual jamboree for marketers is on once again in Las Vegas and B&T is once again there to cover it for you. Here’s the major announcements from day 1.

Make Experience Your Business – Adobe’s Call to Action at Summit 2018

Adobe Unveils Innovation Across Adobe Experience Cloud and Adobe Cloud Platform; Launches Experience League

Today, Adobe kicked off Summit 2018 with new innovations across Adobe Experience Cloud, including advanced capabilities in Advertising Cloud, Marketing Cloud and Analytics Cloud. Adobe also announced significant technology enhancements to Adobe Cloud Platform, as well as a comprehensive new customer enablement program designed to empower customers to become the architects of digital transformation at their companies.

In addition to showcasing Adobe’s latest technology advancements, the conference will feature keynotes from individuals who have used powerful experiences to transform their businesses, including Virgin Group founder Richard Branson, Nvidia founder and CEO Jensen Huang, as well as senior executives from Coca-Cola, Facebook, LinkedIn, Tourism Australia and Twitter. Also headlining will be Sports Illustrated’s 2017 “Sportsperson of the Year” J.J. Watt, who used the power of social media to raise $40 million for Hurricane Harvey victims, and Leslie Jones of “Saturday Night Live” (SNL), who will emcee Adobe Sneaks, the company’s annual showcase of bleeding edge technology from the Adobe Research labs.

Next-Generation Cloud Platform

Adobe today introduced its next generation Adobe Cloud Platform – the Experience System of Record –which includes a new unified customer profile, Adobe Sensei services and General Data Protection Regulation (GDPR) readiness. Adobe Cloud Platform enhancements will make it easier to unify data from disparate systems into an Experience Cloud Profile, enable data scientists and developers to better customise Adobe Sensei capabilities to suit their organisations’ needs and speed the deployment of custom code and workflows (see separate press release below).

Adobe Advertising Cloud

The industry’s first end-to-end platform for managing advertising across traditional TV and digital formats, Adobe Advertising Cloud will now help bridge the divide between today’s creative and media professionals. Adobe’s new Advertising Cloud Creative is a self-serve platform that significantly expands Adobe’s Dynamic Creative Optimisation (DCO) offering by giving marketers control over basic design elements – including advertising copy and assets used in display ads – to allow for the rapid rollout of new messaging and design without the painful and expensive steps of re-trafficking or starting the design process from scratch. Creative assets that are designed in Adobe Creative Cloud will be automatically available in Adobe Advertising Cloud Creative, so marketers can edit, target and optimise personalised display advertising across ad sizes (see separate press release below).

Adobe Analytics Cloud

Adobe Analytics Cloud is the leading system of intelligence for the modern enterprise, integrating rich analytics capabilities with data management and audience syndication. At Adobe Summit, Adobe unveiled Adobe Analytics for streaming audio, giving brands a way to gain deep insights into online and offline audio, including understanding listening behaviors, streaming quality and monetization opportunities. Adobe also unveiled general availability of Adobe Experience Cloud Device Co-op, a core service of the Experience Cloud.

Leveraging the power of Adobe Analytics Cloud and Adobe Sensei, the Device Co-op aggregates anonymous device data from participating Adobe customers, enabling individual brands to recognise actual consumers, not just devices, across digital touch points. All this is done while ensuring the highest level of privacy and transparency. More than 60 global brands have joined the Device Co-op so far, enabling them to reach over 300 million consumers across 1.8 billion devices in the U.S. and Canada.

Adobe Marketing Cloud

With the latest release of Adobe Experience Manager, the company unveiled new Adobe Sensei-powered content capabilities in Experience Manager including intelligent image discovery, allowing the tailoring of images for different screens and automated personalization of content. Additionally, native support of Experience Manager from within Creative Cloud applications unify creative and marketer workflows for the first time. Innovations in Adobe Campaign include a new creative designer to simplify email creation as well as email templates pre-built with Adobe’s Behance that marketers can leverage. Adobe also announced marketers and data scientists can now customize their algorithms in Adobe Target, unlocking the power of artificial intelligence for personalization.

Introducing Adobe Experience League

Great technology alone isn’t enough to transform a business. Today, Adobe is introducing Adobe Experience League, a new customer enablement program that provides guided learning to help customers get the most out of their Adobe Experience Cloud investment. Experience League provides training materials, one-to-one support from experts, as well as the ability to connect with a thriving community of fellow professionals. As part of this, Adobe introduced today Adobe Experience Index, a self-assessment tool to help participants determine where they are in their development journey and what they need to do next.

Technology Previews

Adobe will preview technology coming out of its R&D labs at Adobe Sneaks. Hosted by SNL’s Leslie Jones, Sneaks offers the Summit audience an exciting—and entertaining—look into the future. Sneaks is a perennial highlight of Summit and audience favourites often become part of future product offerings.

Adobe Cloud Platform Innovation Showcased at Summit

New Experience Cloud Profile, Partner Integrations and Intelligent Services Help Scale Personalized Experience Delivery

 

Adobe today introduced the next generation of Adobe Cloud Platform, the underlying, cross-cloud architecture that unifies content and data and is powered by Adobe Sensei, Adobe’s advanced AI and machine learning framework. Advancements include a new unified customer profile that combines data across an enterprise, intelligent services and General Data Protection Regulation (GDPR) readiness. These and other new capabilities will solve key challenges facing marketers, data scientists and developers. Adobe Cloud Platform is used by thousands of partners worldwide and receives over one billion API calls per day through Adobe I/O, Adobe’s cross-cloud developer portal.

“We are entering a new era for the enterprise. Today’s modern enterprise needs a new system of record – one that can manage and make sense of the high volume of content and data,” said Brad Rencher, executive vice president, Digital Experience Business, Adobe. “In response to this, we’re introducing our next-generation Adobe Cloud Platform – the Experience System of Record – that brings together the power of data, content and intelligent services, as well as an open ecosystem, to help each enterprise in their journey toward becoming an Experience Business.”

Adobe Cloud Platform advancements for marketers include:

New Unified Customer Profile

Adobe introduced an industry-first Experience Cloud Profile that unifies all customer data across the enterprise. This includes back office data (like CRM data in Microsoft Dynamics 365) and combines it with data available across Adobe Experience Cloud (including online behaviour, device use and ad exposure data) to create a complete, real-time view of customers along their journey.

Data is unified through Adobe’s Experience Data Models (XDM), a common data language, and allows faster, more intelligent decisioning through Adobe Sensei. Adobe Cloud Platform also now enables Experience Cloud customers to be GDPR-ready.

Adobe Exchange Updates and Partner Integrations

Adobe announced several new additions to Adobe Exchange Marketplace, its central hub for thousands of third-party applications that connect into Adobe Experience Cloud, Creative Cloud and Document Cloud. Adobe also announced new partner integrations available today with Hootsuite, ObservePoint, Branch, Digital River, Elastic Path, Informatica, SnapLogic, TMMData and new Adobe Cloud Platform Launch extensions for Microsoft Bing and Microsoft Dynamics.

Expanding to new constituents including data scientists and developers:

Data Science Workspace

Available as a preview, this new workspace allows data scientists to build their own custom data models within Adobe Cloud Platform. Data scientists can now access their vast data sets in Adobe Cloud Platform to create and train custom models. Data scientists will eventually be able to bring their own pre-built data models and algorithms into Adobe Cloud Platform.

Adobe Sensei services. With these new services, enterprise developers can now access, via application programming interfaces (APIs), pre-built Adobe Sensei algorithms and train them specific to their needs. The first Adobe Sensei service available in preview today gives developers access to algorithms that increase the speed of content delivery, asset production and content personalisation, such as automatic image tagging and image cropping. Three additional Adobe Sensei services will be available in preview in the coming months and will focus on attribution, customer journeys and customer profiles.

Developer Updates

The private beta of Adobe I/O Runtime, Adobe’s serverless platform, provides developers with a modern, seamless way to run custom code on Adobe Cloud Platform. Benefits include increased performance and reduced time to deployment by eliminating server setup and maintenance. Developers can now support new business processes and deliver experiences across channels with the industry’s first set of flexible and customisable commerce microservices, built on Adobe I/O Runtime. The general availability of Adobe I/O Events lets developers create pre-defined, event-based integrations that only trigger when a meaningful event, like a file upload or customer action, happens.

Adobe Announces Significant Partner Momentum at Summit 2018

New Partner Integrations Available From Informatica, SnapLogic, Invoca, Unifi Software, ObservePoint, Hootsuite and Branch

 

At Adobe Summit, Adobe today announced major advances to its global partner ecosystem, which now includes more than 5,000 agencies, systems integrators and technology partners. The company also announced new partner integrations, 40 new Adobe Cloud Platform Launch partner extensions and several additions to its Adobe Exchange marketplace—its central hub for brands to access third-party applications across Adobe Creative Cloud, Document Cloud and Experience Cloud.

In order to deliver the best possible customer experiences in today’s data-rich, high content-velocity world, enterprises need a robust platform that supports their existing systems yet provides pre-built and custom integrations. Adobe Cloud Platform connects enterprise systems that are critical to delivering a unified and complete customer experience and enables developers to create new integrations. At Adobe Summit, Adobe showcased hundreds of these applications that help customers solve key business challenges, including best-in-class Extract, Transform, Load (ETL) options, integrating commerce and social media insights and combining online and offline data.

“We believe that data and content are the building blocks of any great customer experience and only Adobe offers an open platform and rich ecosystem to help with both,” said Amit Ahuja, vice president, Experience Cloud Partners at Adobe. “More and more partners are joining Adobe in its mission to make Experience Business a reality. At Adobe Summit we are showcasing how, together, we are creating more value for our customers and accelerating innovation.”

The Adobe Exchange marketplace applications allow brands to:

  • Integrate Commerce Insights: Create engaging digital shopping experiences on web and mobile properties, while removing the complexity of risk and compliance with leading commerce solutions from commercetools, Digital River, Elastic Path, Magento and others.
  • Connect Social Data: Bring social data to omni-channel campaigns to measure the impact of social interactions throughout the customer journey with Hootsuite.
  • ETL and Validate Data: Access, blend, transform and enrich data from critical sources with data integration and data preparation partners like Informatica, SnapLogic, TMMData and Unifi Software.
  • Build Client-side Extensions: Since the release of Adobe Cloud Platform Launch, Adobe’s next-generation tag management solution, over 40 new extensions have become available. For example, new extensions with Microsoft enable brands to easily deploy and manage Microsoft Bing and Microsoft Dynamics 365 tags across their websites. With ObservePoint, brands can also automatically validate digital data and gain confidence in the numbers that drive critical business decisions.
  • Integrate Behavioural, Mobile and Campaign Analytics: Augment existing web and mobile analytics data in Adobe Analytics Cloud with heat map, video session replay tools from Clicktale, ContentSquare, Decibel and ForeSee. Incorporate mobile-app attribution, mobile measurement, and deep-linking metrics from AppsFlyer and Branch, as well as real-time interaction data with Thinfilm.
  • Expand Audiences through Third-Party Data and Data Modelling: Augment the highest quality audience segments through third-party data providers like Acxiom, Dstillery, Infogroup, oneAudience and V12 Data.
  • Bring together Online and Offline Customer Data: Get a unified customer view by bringing online and phone call data together in one location through call attribution integrations with DialogTech, Invoca and Marchex. Streamline the localization and translation process directly within Adobe Experience Manager through translation partners like Lionbridge, Smartling and Translations.com.

Latest News

oOh!media Acquires Here, There & Everywhere-Owned Adshel For $570M
  • Media

oOh!media Acquires Here, There & Everywhere-Owned Adshel For $570M

oOh!media has acquired Here, There & Everywhere-owned Adshel for $570 million. The move follows a bidding war between oOh!media and APN Outdoor for the outdoor street furniture business. In April, Here, There & Everywhere (HT&E) received a revised offer of $470 million from oOh!media for Adshel, however, HT&E claimed it wasn’t the “most attractive” one […]

Daylight Agency Appoints Shelley Hammond As Director Of Agency Operations
  • Media

Daylight Agency Appoints Shelley Hammond As Director Of Agency Operations

The Daylight Agency’s significant growth has continued with the appointment of Shelley Hammond as Director of Agency Operations. Shelley is a leader in the global communications industry and brings vast experience following senior roles in major corporates as well as the agency environment. Shelley will be responsible for the commercial running of Daylight including client retention and […]

Host/Havas Takes Out Cannes Grand Prix With Palau Pledge
  • Advertising

Host/Havas Takes Out Cannes Grand Prix With Palau Pledge

Host/Havas has secured Australia’s first grand prix award at Cannes overnight, taking out the top gong for the direct lions with its work Palau Pledge. The work, which sees all visitors to the tiny island nation have their passport stamped with a pledge to be a good environmental citizen, which they must sign before entering […]

by B&T Magazine

B&T Magazine
Instagram Launches Long-Form Video
  • Technology

Instagram Launches Long-Form Video

Instagram unveils new eye-catching feature. Slicing onions while reading this will also make it eye-watering.

Ridley Scott Unveils New Directors Showcase At Cannes
  • Media

Ridley Scott Unveils New Directors Showcase At Cannes

Curated this year by Ridley Scott, famed director of Alien, The Martian and other classics, The New Directors Showcase at Cannes is now in its 28th year. Acting as a platform for talented new directors to have their work premiered to a global audience, Scott took to the stage in front of a full house […]

by B&T Magazine

B&T Magazine
ANZ, PHD & JCDecaux Harness The Power Of Data
  • Advertising
  • Campaigns

ANZ, PHD & JCDecaux Harness The Power Of Data

ANZ and media agency PHD have partnered with JCDecaux to launch a unique campaign that harnesses the power of data across three cities incorporating actual tram, train and bus timetable information to align with the new ANZ App.

Report: Consumers Are Hitting Play On Mobile Video
  • Technology

Report: Consumers Are Hitting Play On Mobile Video

Ooyala survey finds media companies created and processed nearly three times as much video content in Q1 as Media Companies Created & Processed Nearly Three Times As Much Video Content in Q1 2018 vs. Q1 2017.

MercerBell Calls In Two New Data Hires
  • Marketing
  • Technology

MercerBell Calls In Two New Data Hires

Proving many photos shot on an iPhone so often come out washed-out and grainy comes this article's accompanying pic.

Intrepid Travel Go Back 30 Years, Posting Classified Adverts In Newspapers
  • Campaigns

Intrepid Travel Go Back 30 Years, Posting Classified Adverts In Newspapers

Intrepid Travel has gone back in time and is placing classified adverts for a new ‘mystery expedition’ to places that yet mapped by Google.  The adverts to be placed in Courier Mail, Herald Sun and Sunday Telegraph are calling for intrepid people to join a journey with “long travel days, intermittent electricity, no Wi-Fi, cold […]

Watching tv and using remote control
  • Advertising
  • Media

GroupM Investment Forecast For Australia: TV On The Rise As Digital Slips

GroupM has updated its 2018 ad investment forecasts and released its initial 2019 outlook. GroupM predicts $24B in net new advertising investment this year, the best annual increment since the bounce back from the global recession in 2010 when $26B was added to investment. GroupM estimates total advertising investment will grow by 4.5 per cent this year […]

Indigenous Campaign Deemed Too Controversial By APN Media To Run
  • Advertising
  • Campaigns

Indigenous Campaign Deemed Too Controversial By APN Media To Run

Aboriginal Victoria’s campaign in support of Australia’s first-ever treaty legislation, Deadly Questions, has been deemed too controversial to run by one of Australia’s leading outdoor media providers, APN Media. Online platform Deadly Questions provides a safe space for people to ask questions and have them answered by Aboriginal Victorians, to learn more about their cultures, […]

Introducing: YouTube Music Australia
  • Technology

Introducing: YouTube Music Australia

The wait is over! Starting today, YouTube Music is available to everyone in Australia, New Zealand, the U.S, Mexico and South Korea in addition to 12 new countries including Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the United Kingdom. Now fans around the world can find more of the music […]

Will PR Finally Earn Its Stripes At Cannes This Year?
  • Opinion

Will PR Finally Earn Its Stripes At Cannes This Year?

In this guest post, Haystac’s national general manager, Jason Carnew (pictured below), says with all this talk of Cannes at this time of year, it’s a kindly reminder that the PR business needs to get its act together in terms of awards, work and judging… All eyes on are Cannes as some of the best […]

Opinion

by B&T Magazine

B&T Magazine
Ex-DDBer Unveils Designer Headscarves For Cancer Survivors
  • Campaigns

Ex-DDBer Unveils Designer Headscarves For Cancer Survivors

Two-times cancer survivor, Frankie Good Stuff Award Winner, ex-DDBer and founder of Bravery Co. Emily Somers has collaborated with a range of top-notch illustrators to produce Australia’s first range of designer headscarves for young cancer warriors. She is now crowdfunding $40,000 to produce the scarves and donate one to all the young women in their 20’s […]

New Advertising Platform Launches Down Under
  • Advertising

New Advertising Platform Launches Down Under

Following its massive success in Europe, Asia and the UAE, the Polishoe concept, which brings a high-demand shoe polish service and HD digital advertising platform together, has landed in Australia.

Women In Media Profile: Aimee Buchanan
  • Media

Women In Media Profile: Aimee Buchanan

No Women in Media series would be complete without the irrepressible Aimee Buchanan. Read all her pressibles here.

by B&T Magazine

B&T Magazine
Set for blue sky, different clouds icons, cloud shapes, labels, symbols, icons. Flat graphic vector elements
  • Technology

PubMatic Unveils Cloud for Publishers And Tech Companies

PubMatic has launched PubMatic Cloud for publishers and tech companies looking to implement and control their own programmatic technology. By accessing PubMatic’s technology, global infrastructure and demand connections on a platform-as-a-service (PaaS) basis, clients are able to achieve full transparency and achieve greater control over their programmatic monetization. As programmatic trading becomes mainstream, innovations such as […]

Women In Media Profile: Claudine Hall
  • Media

Women In Media Profile: Claudine Hall

The Women in Media Awards are back for 2018! To celebrate this wonderful fact, and to recognise some of the killer women in our industry, we’ve created a women in media series – and have profiled some pretty inspiring women so far. This week, we chat with Bauer Media head of trade marketing Claudine Hall. […]

by B&T Magazine

B&T Magazine
Cancer Council and Target Tradies Tackle On-The-Job Skin Cancer Risks
  • Campaigns

Cancer Council and Target Tradies Tackle On-The-Job Skin Cancer Risks

Workers on construction sites receive five to 10 times more UV exposure every year compared to indoor workers. Target Tradies and Cancer Council have announced the launch of a partnership to help educate Australian construction workers about the importance of being SunSmart at work. With evidence showing that outdoor workers receive five to 10 times […]