MAGGI Unveils Bite-Sized Videos For Busy Mums

MAGGI Unveils Bite-Sized Videos For Busy Mums
SHARE
THIS



Tapping into the growing trend of people using mobile devices to view recipes as they cook, MAGGI has developed a series of bite-sized videos featuring easy recipe creations for busy Mums who want to create tasty meals that are enjoyed by all members of the family.

Created by MAGGI’s digital partner, The White Agency (part of STW), the videos have been developed in response to a wealth of research that demonstrates a strong trend for Mums to search for recipes and follow instructions on their mobile devices as they cook.

Featuring MAGGI’s culinary expert Richard Brogan, the videos feature fresh ideas on traditional recipes such as chicken ragu and winter vegetables, as well as modern day classics like Vietnamese spring rolls and deconstructed bruschetta.

“The video content further strengthens MAGGI’s position as the everyday cooking partner by reinventing the cooking experience for our core consumer who has limited time to prepare and cook for their family,” said Sibon Schouten, head of marketing – foods, Nestlé.

“It’s not just about offering a variety of simple recipe ideas for time-poor families; it’s also about delivering it to them in a high quality format on a platform that they are regularly consuming and can easily access,” said Mike Barry, creative director, The White Agency. “In addition, digital content like this can also be easily shared, thereby further extending the reach of the brand.”

The launch of this targeted video content is the first phase of an overall refresh of the MAGGI website which is designed to give a helping hand to home cooks, through smarter, more relevant use of social media and video content. The new website is set to be unveiled shortly.

Latest News

Haystac Shakes Up National Leadership Team
  • Media

Haystac Shakes Up National Leadership Team

Haystac, part of the BWM Dentsu Group, has announced three key changes to its national leadership team as the agency evolves to service the needs of major national and global brand clients. Haylie Marchant moves into a new national role, as head of strategy at Haystac. Formerly the general manager of Haystac Brisbane, Haylie will drive Haystac’s new […]

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia
  • Marketing
  • Media

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia

Creative agency VIRTUE has introduced a number of key hires, innovative campaigns and an expanding roster of clients within its newly established Sydney office. VIRTUE is the creative agency born from global youth media company VICE, and will service the whole of Asia-Pacific from three offices in Sydney, Singapore and Seoul. The agency aims to […]

QMS Unveils New Billboard In Melbourne’s Bayside
  • Media

QMS Unveils New Billboard In Melbourne’s Bayside

QMS has officially launched ‘The Bayside,’ dominating the landscape in the heart of one of Melbourne’s fastest-growing coastal suburbs and gateway to the popular Mornington Peninsula. Strategically situated on the Nepean Highway, one of Melbourne’s primary connector arterials, ‘The Bayside’ captures the attention of heavy flowing traffic along the shore of Port Phillip Bay. With […]

Coles Local Appoints Keep Left To Creative & Content Account
  • Advertising

Coles Local Appoints Keep Left To Creative & Content Account

Keep Left has been awarded the creative and content account for Coles Local, an exciting new retail offering from Coles Supermarkets. Coles Local is designed to inspire a love of quality food and provide a tailored, in-store culinary experience for the local community.  The first Coles Local store opened in Melbourne’s Surrey Hills on 13 […]