MAD Week launches Pop-Up events on the big issues facing marketers

MAD Week launches Pop-Up events on the big issues facing marketers
SHARE
THIS



Held over breakfast, lunch or late afternoon drinks the MAD Week Pop Up Events will bring world leading experts to the floor to share practical insights on the big issues facing marketers in the digital landscape.

Programmatic Buying Programmatic Buying is a hot topic that has set marketer’s tongues wagging – but what exactly is it and how will it change the way marketers and advertisers do business?

Join leading industry experts like Cameron King, Commercial Head of Platforms and Products at News Corp Australia to get a run down on programmatic 101 and how to utilise programmatic as part of your multichannel communication strategy at the Programmatic Buying Pop-Up Event, taking place from 3pm – 6pm on Monday 28th July 2014. Social and Mobile Marketing

As the digital customer continues to evolve, brands can no longer afford to ignore the power of social and mobile channels in reaching and engaging customers.

But keeping on trend with customers and being able to measure and prove the ROI of social and mobile marketing strategies is sometimes easier said than done.

Join David Fairfull, Managing Partner at We Are Social, Michael Betteridge, General Manager of Marketing at Wotif and Corin Dimopoulos, Chief Marketing Officer at 21st Century Fox at the Social and Mobile Pop-Up Event from 7am to 9am on Tuesday 28th July 2014, to explore and discuss the strategies and tools needed to effectively use social and mobile channels to reach the new age customer.

Customer Journey Mapping customer experience is the new battle line and smart companies are utilising customer journey mapping to ensure their push to customer centricity is data driven and goes beyond marketing into the core functions of the business.

Taking place from 4pm – 6pm on Wednesday 30th July, the Customer Journey Mapping Pop-Up Event explores how marketers can build a holistic view of their customers and the strategies needed to build and implement a successful framework for the customer journey across your business.

According to Cameron King, the pop-up events at MAD week offer a great opportunity for the industry to come together and explore some of the major challenges facing marketers, advertisers and media.

“The MAD Week Pop-Up Events provide a very rare collection of people who come together to discuss and deal with some of the bigger issues that the industry faces.

It’s a rare opportunity to see all ships rise and gain a collective understanding of new developments, new opportunities, new formats, new technologies and new applications for business,” he said.

To register for any of the Pop-Up Events taking place across MAD Week check out the links below, or download the official MAD Week Agenda here to find out more Register for Programmatic Buying Register for Social & Mobile Marketing Register for Customer Journey Mapping For more information about MAD Week visit http://www.madweek.com.au

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]