Ahead of the upcoming release of Mad Max: Fury Road on DVD in the UK, the distributor Roadshow Entertainment is using social media to promote the DVD release.
Roadshow has worked with Genero’s global creative community to create bespoke video content to promote the film. The 15 second videos, which are being used on Facebook and Instagram both organically and via social media advertising, use clips from the film to deliver a completely new creative angle.
Rob Orme, social media manager at Village Roadshow said: “Working with Genero offers us something completely different. It means we can instantly tap into a huge global creative community to first source the creative ideas and then generate the content.
“So instead of working with one advertising agency or one production company and getting a few ideas back, we can connect directly with creatives who bring a huge number of fresh ideas and have the skills to produce the content very quickly and affordably. It’s opened up a completely new approach to marketing our releases with fantastic results.”
Mick Entwisle, Genero co-founder and CEO said: “To generate the creative ideas and content we’re able to produce for them would take a huge amount of time and cost a fortune so we’re providing them with a way of using video in their social media marketing instead of static images and copy, which are less effective on social media, or the trailer which people don’t really want to watch again after they’ve already seen it.”