Outdoor apparel and equipment brand Macpac has announced it has selected Tryzens as its e-commerce delivery partner.
Tryzens will help Macpac leverage capabilities of the Salesforce Commerce Cloud platform to deliver an enhanced customer experience and provide a robust, scalable platform for international expansion.
Mark Jagger, digital marketing manager at Macpac, said: “e-commerce represents a vital and growing part of our business – not only in terms of online sales, but as an omnichannel retailer, the overall experience we deliver across all devices for Macpac customers.
“We know we can deliver a more engaging customer experience that better communicates our unique history and heritage.
“From early discussions with Tryzens, we knew they had a thorough understanding of, and alignment with, the branding goals of Macpac, backed by a team with excellent e-commerce and Salesforce credentials.”
Andy Burton, CEO of Tryzens said Macpac is a fantastic example of a sustainable brand that is a leader in its field, and which has great consumer appeal alongside its ethical sourcing stance and a strong market following.
“We are delighted to have been selected as Macpac’s e-commerce partner for this important and exciting initiative, and look forward to working together to deliver an exceptional e-commerce experience on the Salesforce Commerce Cloud platform,” he said.
The award of the Macpac contract comes at a time when Tryzens is expanding its operations in Australia and New Zealand, having opened an office in Melbourne last month.