Macca’s Straight Out Rejects Burger King’s McWhopper Collaboration

Macca’s Straight Out Rejects Burger King’s McWhopper Collaboration
SHARE
THIS



Burger King has been shut down by competitor McDonald’s after BK proposed a collaboration between the fast food chains to celebrate UN-sanctioned, anti-conflict Peace Day.

The proposal was outlined on the McWhopper tumblr page: “Burger King genuinely wants to unite with McDonald’s on September 21st 2015, to prepare and serve the McWhopper and get the world talking about Peace Day. Naturally we’ll only proceed if you’re on board, so we created this site to help you better understand our proposal and realise the potential.”

Burger King even took out full-page ads in The New York Times and Chicago Tribune proposing the collaboration.

The ‘McWhopper’ campaign included a detailed marketing outline including a TVC, staff uniforms, pop-up restaurant design, location, recipe and packaging:

images-article-2015-08-26-Screen+Shot+2015-08-27+at+8.19.19+am images-article-2015-08-26-Screen+Shot+2015-08-27+at+8.19.33+am images-article-2015-08-26-Screen+Shot+2015-08-27+at+8.23.09+am

In response to the proposal, McDonald’s CEO Steve Easterbrook threw some major shade towards Burger King on Macca’s Facebook page:

Screen Shot 2015-08-27 at 10.18.18 AM

The shade of it all.

tumblr_mqzah7RGSo1ssd38uo2_250

 

 

 

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?