Glam travel site Luxury Escapes has launched a brand-venture with Emma & Tom’s juices, jazzing up a total of 250,000 bottles with fresh designs to spread around Australia.
“Luxury Escapes is passionate about helping Aussies escape the gloomy winter for a luxurious tropical escape, and one sip of Emma & Tom’s juice can have the same impact. We think it is the perfect brand collaboration,” said Blake Hutchison, GM of Luxury Escapes.
One drink of the iconic juice can help a lucky Aussie escape the winter in a literal sense as well, as a purchase gives the buyer a chance to win a Luxury Escapes holiday to Bali valued up to $8,500, as well as a month’s supply of Emma & Tom’s juices.
“It’s like a genie in a bottle, and I think Emma & Tom’s fans will love both the bottle designs as well as the chance to go on a luxury holiday,” said the juicy duo behind Emma & Tom’s, Emma Welsh and Tom Griffith.
The designs of the limited time-bottles were created by illustrator and social media influencer Alexia Petsinis, and include artwork such as beach umbrellas and sun chairs.
“I wanted to capture the essence of an amazing holiday, as well as Emma & Tom’s message of Looking After Yourself,” she said.
The campaign will run until September 4. The bottles can be found in more than 3,000 great retail outlets across all states in Australia.