Loud&Clear Looks At Melbourne’s Appeal Since Capital Voted Most Live-able City Again

SHARE
THIS



Melbourne has been voted the world’s most liveable city for a fifth-straight year. Loud & Clear’s work for Tourism Victoria explores what makes Melbourne the best city in the world to live in.

Illustrated by Melbourne artist, Kate Moon, the animation takes in iconic scenes from around the city. In keeping with the overarching theme of five in a row – the creative focused on five quirky facts about Melbourne, chosen to engage both international and local social media audiences.

Joel Beath, head of content Loud & Clear said, “in developing the animations we wanted to create a local, Melbournian feel to the campaign. Kate was the natural choice for this. The animation brings together a bunch of Melbourne facts – some well-known and some more obscure ones that many wouldn’t know about Melbourne.”

“Already the animation has received over 38,000 views on Facebook and is also featured on Twitter where it has had over 171 retweets,” Beath commented.

The EIU’s Liveability Ranking assesses living conditions in 140 cities across the globe by assigning a rating across five broad categories. These include: stability; healthcare; culture and environment; education; and infrastructure.

Melbourne is the first city to have been given the accolade for five consecutive years.

Credits

Creative Agency: Loud&Clear

Creative Director: Joel Beath

Sound: Nick Can Cuylenberg

Illustration: Kate Moon

Animation: Cam Gough

Please login with linkedin to comment

LikeAGirl Luna Park

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?