To celebrate Lorna Jane Active Nation Day on Sunday September 25, Lorna Jane has teamed up with Twitter Australia to launch a campaign encouraging women to be more active.
As part of the campaign, the two brands have collaborated on a health and wellbeing Twitter emoji, which is an Australian first!
Tweeting an #ActiveNationDay emoji is simple. Just use the hashtag #ActiveNationDay, and the emoji will automatically appear in your Tweet.
“Twitter is a destination for some of the best health, fitness and wellbeing online content in Australia, so we’re excited to be partnering with one of Australia’s most iconic fitness brands for Active Nation Day,” said Chris Ledlin, lifestyle partnerships manager at Twitter Australia.
“We can’t wait to see how Aussies share their health and fitness stories on Twitter as part of this great campaign to keep Australia active. To help everyone add a little colour to these Tweets, we’re launching a new Twitter emoji that will appear whenever anyone Tweets with the hashtag #ActiveNationDay.”
With a huge social media following of her own, founder of Activewear and creator of Active Living Lorna Jane Clarkson is excited about the collaboration, and can’t wait to see the Active Nation Day emoji go viral.
“Lorna Jane girls are very social media savvy and we absolutely love finding new and creative ways to engage her in what we’re doing as a brand. I think the Active Nation Day Twitter emoji is a perfect example,” Clarkson said.
On Sunday September 25 you can take part in free #ActiveNationDay events across Australia:
ACTIVE NATION DAY – MELBOURNE, AUSTRALIA
Location: Federation Square, Corner Swanston & Flinders Street, 3000 VIC | Time: 07:00 am
ACTIVE NATION DAY – SYDNEY, AUSTRALIA
Location: Entertainment Quarter, Moore Park, 2021 NSW | Time: 07:00 am
ACTIVE NATION DAY – BRISBANE, AUSTRALIA
Location: Gasworks, 76 Skyring Terrace, Newstead, 4005 QLD | Time: 07:00 am