LocalAgentFinder Launches First Ad Campaign With New Creative And Media Agencies

LocalAgentFinder Launches First Ad Campaign With New Creative And Media Agencies
SHARE
THIS



Aussie real estate agent comparison service, LocalAgentFinder, has appointed a new creative and a new media agency to power its brand refresh, which launched yesterday on November 6 and included a fresh advertising campaign urging Australians to compare real estate agents as the first step in selling their home.

Full-service creative advertising agency McCann Melbourne has been engaged following a competitive pitch process that commenced in June and will initially drive new TVC creative and production for LocalAgentFinder.

Joining McCann Melbourne is independently-owned RCJ Advertising, which has been recently appointed by LocalAgentFinder as its media buying agency.

LocalAgentFinder’s CEO, Matt McCann, said, “Our creative pitch included proposals from highly regarded creative and strategic agencies, McCann’s depth of strategic thinking and collaborative culture delivered them the work. We are delighted with the support we are receiving from every level of the agency.”

LocalAgentFinder joins McCann Melbourne’s impressive stable of clients including L’Oréal, the Australian Federal Government, AGL Energy, and Metro Trains.

Adrian Mills, managing director of McCann Melbourne added, “LocalAgentFinder is a smart business that’s going places. Smart clients make agencies smarter, and we couldn’t be more excited about working with Matt McCann and his team to take this business to the next level.”

“The RCJ team is thrilled to be working with LocalAgentFinder, an emerging brand in this exciting and evolving comparison category,” said Carlos Correa, executive director of RCJ.

The new campaign (below) represents a change in direction for the brand, featuring Jason Geary, who has been appointed to the role of chief comparison officer for LocalAgentFinder.com.au.

LocalAgentFinder CEO Matt McCann says Geary’s central role in the new campaign for LocalAgentFinder came at a time where the business is in a significant period of growth.

“Jason Geary is a unique talent in taking on the role of LocalAgentFinder’s Chief Comparison Officer. He is distinctively qualified with the experience to be able to connect with home sellers throughout Australia. We look forward to watching his journey as Chief Comparison Officer of LocalAgentFinder.com.au”

“I can’t wait to flex my muscles in this new role as LocalAgentFinder’s Chief Comparison Officer and show Australians what we’re all about,” added Geary. “There’s nothing more I like than a good old fashioned comparison to find the best person for the job of selling your home.”

 

The first series of 15- and 30-second TVCs will run in primetime across all major channels show Geary excelling in his new role.

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]