Lipton Hits The Peach On Transit With New Campaign

Lipton Hits The Peach On Transit With New Campaign

Showcasing the first for consumer brand Lipton, outdoor media and shopper expert TorchMedia has executed an out-of-home campaign dressing trains on the eastern seaboard of Australia.

The campaign suggests consumers ‘Taste the Brightside” of the Peach variant of Lipton Ice Tea.

The campaign will run throughout February and uses a creative to complement the tail end of the summer season. Visible on trains in Sydney, Melbourne and Brisbane the bright creative will span across the transit outdoor format known as Trackview.

TorchMedia believe the campaign is expected to reach approximately 6.2 million sets of eyes over the course of the four weeks.

Lipton_QLD_Trackview_2015

TorchMedia GM, Kirsty Dollisson, explained that this medium is becoming increasingly popular with consumer brands and that the Lipton campaign is a great example of how it can be exceptionally used as a creative medium.

“We are really excited by the level of market interest in this high impact medium,” said Dollisson. “The Lipton brand intends to create an unavoidable presence on platform. It’s great to see that this execution utilises a creative complementing both the season and the brand.”

Credits:

Client: Unilever
Media Agency: Mindshare
Media Provider: TorchMedia




Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]