Marketers who are advertising on LinkedIn can now take advantage of a new feature to measure return on investment and business impact.
The business-oriented social networking platform has launched conversion tracking, a set of capabilities built directly into LinkedIn’s Campaign Manager that lets marketers easily measure how many leads, sign-ups, content downloads, purchases, and other specific results they are getting from their sponsored content and text ads.
“With conversion tracking, you can understand more about the specific ads and even the unique LinkedIn audiences that are driving your campaign conversions – including the seniority, industry, job function, and company size of the people you’re converting to leads,” according to a blog post by LinkedIn product manager Divye Khilnani.
“Conversion tracking has been a top-requested feature from customers looking for more insight into how their LinkedIn ads are helping them generate high-quality leads, acquire new customers, and raise brand engagement among LinkedIn’s global audience of 450 million professionals.”
Khilnani said the new feature has already been piloted with more than 200 advertisers around the world.
“One of the main benefits they’re seeing is the ability to use their new conversion data to drive even better results from their campaigns,” he said.
If you’re still unsure as to how it works, check out the video below.