LIDA Delivers Series Of Animated Info Bites For Busy Marketers

LIDA Delivers Series Of Animated Info Bites For Busy Marketers
SHARE
THIS



M&C Saatchi Group’s customer engagement specialist agency, LIDA, has crafted an initial eight-episode series of bite-sized animated videos designed to help busy marketers stay ahead of the game.

‘60 Second Gets’ draws on LIDA’s wealth of experience to unpack the latest industry tools, tech and thinking.

Launching today, the first video, ‘Success in 6 Seconds’, shows our attention spans are shorter than that of a goldfish. The clip demonstrates how to catch eyeballs and generate cut-through with today’s social and mobile audiences.

Subsequent videos will be released fortnightly, covering a variety of topics from Blockchain to DMPs.

LIDA’s creative director, Rich Donovan, said: “New technologies are changing the language, theories and possibilities of marketing at a daunting pace.

“We wanted to give clients a quick and accessible way to learn about the latest ideas and innovations across the marketing industry. Our ‘60 Second Gets’ series is a fun way to do just that.”

Please login with linkedin to comment

60 Second Gets LIDA

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?