Leo Burnett Sydney has been recognised for its ground-breaking transformation from advertising agency to creative solutions company after being named one of Australia’s top 50 innovators in the AFR’s Most Innovative Companies list.
Leo’s came in at number 14 on the prestigious list, a year after embarking on a very deliberate transformation strategy focused on innovation.
The company implemented innovation-first processes and programs, completely restructured its business model and fostered a culture that delivers innovative solutions to complex business problems. Along the way, it created world-first technology, new products, media firsts, new services and tech-enabled ideas.
Pete Bosilkovski, CEO Leo Burnett Sydney, said, “Our unwavering focus on ‘consumer first innovation’ has utterly transformed our business. We have evolved into a creative solutions company and have created an environment and business that ensures we will remain not only relevant, but at the forefront, in a rapidly changing industry.
“The new connected economy is creating exciting new opportunities for our business.
“We have invested a lot of our money and time talking to consumers to understand new behaviours and tensions. As we learn more about these behaviours, we’ve become unrelenting in our ambition to create and unlock ground breaking new user experience ecosystems and products for our clients’ businesses.
“We strongly believe in the power and value of our innovation-centric approach and are proud to be recognised as one of the most innovative businesses in the country.”