Legacies Will Live On With Pioneering End-of-life Solution By 40/40 Creative

A red kite flying against a blue sky.
SHARE
THIS



The loved-ones of cancer fighter Elisha Neave are imploring Australians to help keep her legacy, and the legacies of countless others, alive – by crowdfunding an innovative and empowering end-of-life digital platform.

Ms Neave was just 36 years old when she lost her very public battle with cancer, leaving behind a family driven to ensure that her journey and the lessons learnt along the way would stand for something.

Through this tragedy her partner Brendan Hopp and brother Denny Neave created Entrusted, a solution for improving end-of-life experiences.

Three years in the making, Entrusted has now reached the crowdfunding stage and Mr Hopp and Mr Neave are hoping to reach a target of $227,000 by 7 December 2017, allowing them to make the Entrusted platform available to all Australians.

“The current system protects some of what we have, but not who we are or the human connections we’ve made along the way, so we created Entrusted to plug these gaps,” Mr Hopp said.

“Elisha died young so there is a good chance she had sentimental and cash assets online that we’ll never know about, or be able to access, because digital assets aren’t catered for in our Wills,” he said.

This pioneering platform allows people to record their most precious life moments, list digital assets, store vital documents and plan their funeral, in their own space, and in their own time.

Upon placing an Entrusted account into legacy mode, the website will empower loved ones by releasing stored memories and instructions to the members’ nominated beneficiaries.

Like many Australians, Elisha had several superannuation policies; none of which her family knew about.

It was only because Elisha’s battle was so public that a life insurance policy was unearthed by a stranger on the other side of the country –  providing her son Jack the security she wished for him.

Mr Hopp said the current experience for loved-ones after losing a friend or family was completely outdated for this modern age where the paper trail is being lost to a digital landscape.

“So much of our lives, our assets and our personal keepsakes are stored online but are mostly invisible or untouchable by our heirs once our life ends,” said Mr Hopp.

“Think about how many memories and photographs are stored in the cloud, how many billions of dollars the nation has stored in PayPal accounts, sports betting accounts and more,”

“The crucial information regarding our life and other insurances, debts and the like are stored in password-protected sites that are increasingly difficult for others to access, even in death,” he said.

Mr Neave said while a platform of this nature in this day and age is inevitable, unlike big corporates, the Entrusted platform promises to reinvest profits in a foundation that will assist those fighting cancer.

“I want Entrusted to be more than just the platform itself, but a social initiative that will help Australia catch up to the rest of the world when it comes to cancer treatment options,” Mr Neave said.

Through the generosity of the community, Elisha was fortunate to be able to seek treatments only available internationally, which added nine precious months to her life.

It is the strong belief of the family that if Elisha had access to these kinds of treatments in Australia, both earlier and more frequently, her prognoses would have been significantly better.

“We were lucky that the public donated with such great compassion, but there are so many other families who can only watch on powerless as overseas treatment is out of reach financially.

“The foundation funded by Entrusted will research international treatments not available in Australia, assess why that’s the case and work to ensure safe, proven options are available for cancer suffers on home soil,” Mr Neave said.

While Elisha’s fight against cancer spanned more than two years, Mr Hopp and the family never stopped to plan for the event that she may die.

“Elisha would have had wishes for her funeral and estate, along with advice for her son and messages to the rest of us, however, the current system fails to provide an easy, approachable way to record and store them,” Mr Hopp said.

“We certainly didn’t want to talk with lawyers and funeral directors at that sensitive time because it all seemed so final, cold and impersonal,”

“Sitting next to Elisha in that hospital room, holding her hand as she transitioned from this world I was struck by what mattered – the people in that room represented the love she left behind,” he said.

Determined to give back to those who support the development of Entrusted, every person who donates will receive a complementary subscription to the service once it is live, with the length of subscription to be determined by the donation value.

Supporting Brendan Hopp and Denny Neave in their Entrusted mission are two additional founders who offer the experience and expertise to bring the Entrusted concept to fruition; Nic Nichols, Creative Director at 40/40 Creative, and John O’Donnell, former Managing Director of everydayhero.com.au.

Australians are invited to help make the Entrusted platform a reality by donating $25 or more online. Click here to donate.

Please login with linkedin to comment

Latest News

Women In Media Profile: Aimee Buchanan
  • Media

Women In Media Profile: Aimee Buchanan

No Women in Media series would be complete without the irrepressible Aimee Buchanan. Read all her pressibles here.

by B&T Magazine

B&T Magazine
Nike Disses Mollycoddled Chinese Kids In New Upbeat Spot
  • Campaigns

Nike Disses Mollycoddled Chinese Kids In New Upbeat Spot

Years of China’s ‘one child policy’ has apparently left a generation of mollycoddled kids too scared to get sweaty or dirty. But now a new campaign by Nike China has set out to debunk the idea that Chinese kids are spoiled little fatties wrapped in cotton-wool. The campaign’s the work of R/GA Shanghai and is an upbeat, positive number with a booming […]

by B&T Magazine

B&T Magazine
MS Queensland Unveils ‘MS Stops You In Your Tracks’ Campaign
  • Campaigns

MS Queensland Unveils ‘MS Stops You In Your Tracks’ Campaign

An MS diagnosis – at an average age of just 30 – means a lifelong battle with a disease that attacks the central nervous system in any number of ways. While most people have heard of multiple sclerosis, few understand what it is or how it impacts people’s lives. In partnership with MS Queensland, creative […]

Revealed: The Real Voice Behind Siri
  • Technology

Revealed: The Real Voice Behind Siri

For the third consecutive year, TEDxSydney selected creative agency BMF to produce a film for its 2018 film program under the theme ‘Humankind’. The film, which premiered on Friday in front of 5000 people at TEDx Sydney, unmasks the real genius behind Apple’s personal assistant Siri. “Siri is an amazing invention. You can ask her […]

MercerBell Calls In Two New Data Hires
  • Marketing
  • Technology

MercerBell Calls In Two New Data Hires

Proving many photos shot on an iPhone so often come out washed-out and grainy comes this article's accompanying pic.

Intrepid Travel Go Back 30 Years, Posting Classified Adverts In Newspapers
  • Campaigns

Intrepid Travel Go Back 30 Years, Posting Classified Adverts In Newspapers

Intrepid Travel has gone back in time and is placing classified adverts for a new ‘mystery expedition’ to places that yet mapped by Google.  The adverts to be placed in Courier Mail, Herald Sun and Sunday Telegraph are calling for intrepid people to join a journey with “long travel days, intermittent electricity, no Wi-Fi, cold […]

Watching tv and using remote control
  • Advertising
  • Media

GroupM Investment Forecast For Australia: TV On The Rise As Digital Slips

GroupM has updated its 2018 ad investment forecasts and released its initial 2019 outlook. GroupM predicts $24B in net new advertising investment this year, the best annual increment since the bounce back from the global recession in 2010 when $26B was added to investment. GroupM estimates total advertising investment will grow by 4.5 per cent this year […]

Indigenous Campaign Deemed Too Controversial By APN Media To Run
  • Advertising
  • Campaigns

Indigenous Campaign Deemed Too Controversial By APN Media To Run

Aboriginal Victoria’s campaign in support of Australia’s first-ever treaty legislation, Deadly Questions, has been deemed too controversial to run by one of Australia’s leading outdoor media providers, APN Media. Online platform Deadly Questions provides a safe space for people to ask questions and have them answered by Aboriginal Victorians, to learn more about their cultures, […]

Introducing: YouTube Music Australia
  • Technology

Introducing: YouTube Music Australia

The wait is over! Starting today, YouTube Music is available to everyone in Australia, New Zealand, the U.S, Mexico and South Korea in addition to 12 new countries including Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the United Kingdom. Now fans around the world can find more of the music […]

Will PR Finally Earn Its Stripes At Cannes This Year?
  • Opinion

Will PR Finally Earn Its Stripes At Cannes This Year?

In this guest post, Haystac’s national general manager, Jason Carnew (pictured below), says with all this talk of Cannes at this time of year, it’s a kindly reminder that the PR business needs to get its act together in terms of awards, work and judging… All eyes on are Cannes as some of the best […]

Opinion

by B&T Magazine

B&T Magazine
Ex-DDBer Unveils Designer Headscarves For Cancer Survivors
  • Campaigns

Ex-DDBer Unveils Designer Headscarves For Cancer Survivors

Two-times cancer survivor, Frankie Good Stuff Award Winner, ex-DDBer and founder of Bravery Co. Emily Somers has collaborated with a range of top-notch illustrators to produce Australia’s first range of designer headscarves for young cancer warriors. She is now crowdfunding $40,000 to produce the scarves and donate one to all the young women in their 20’s […]

New Advertising Platform Launches Down Under
  • Advertising

New Advertising Platform Launches Down Under

Following its massive success in Europe, Asia and the UAE, the Polishoe concept, which brings a high-demand shoe polish service and HD digital advertising platform together, has landed in Australia.

Set for blue sky, different clouds icons, cloud shapes, labels, symbols, icons. Flat graphic vector elements
  • Technology

PubMatic Unveils Cloud for Publishers And Tech Companies

PubMatic has launched PubMatic Cloud for publishers and tech companies looking to implement and control their own programmatic technology. By accessing PubMatic’s technology, global infrastructure and demand connections on a platform-as-a-service (PaaS) basis, clients are able to achieve full transparency and achieve greater control over their programmatic monetization. As programmatic trading becomes mainstream, innovations such as […]

Women In Media Profile: Claudine Hall
  • Media

Women In Media Profile: Claudine Hall

The Women in Media Awards are back for 2018! To celebrate this wonderful fact, and to recognise some of the killer women in our industry, we’ve created a women in media series – and have profiled some pretty inspiring women so far. This week, we chat with Bauer Media head of trade marketing Claudine Hall. […]

by B&T Magazine

B&T Magazine
Cancer Council and Target Tradies Tackle On-The-Job Skin Cancer Risks
  • Campaigns

Cancer Council and Target Tradies Tackle On-The-Job Skin Cancer Risks

Workers on construction sites receive five to 10 times more UV exposure every year compared to indoor workers. Target Tradies and Cancer Council have announced the launch of a partnership to help educate Australian construction workers about the importance of being SunSmart at work. With evidence showing that outdoor workers receive five to 10 times […]

Arq Group Activates New Branding By Hulsbosch  
  • Media

Arq Group Activates New Branding By Hulsbosch  

Arq Group has launched a new identity created by award-winning agency Hulsbosch, with the business rebranding from Melbourne IT to Arq. Previously known as Melbourne IT, the company was founded in 1996 as one of Melbourne University’s commercial ventures with the sole rights to manage .au domains in the early days of the Internet. Melbourne IT […]

Adshel Unveils ANZ Takeover Via PHD
  • Campaigns
  • Media

Adshel Unveils ANZ Takeover Via PHD

ANZ, in partnership with PHD and Adshel, have taken to the streets with a total take-over of the entire Adshel Live network. For one hour, between 8am and 9am on Tuesday 19 June, ANZ is inviting commuters to download the new ANZ app by showing six different ways the app can help them manage their […]

Carat & Initiative Share The Spoils In WA Government’s $65 Million Media Business
  • Media

Carat & Initiative Share The Spoils In WA Government’s $65 Million Media Business

IPG’s Initiative and Dentsu’s Carat have both been awarded a slice of the West Australian government’s $65 million spend. The government account is broken into two entities – campaign and non-campaign – each with its own agency roster. Carat has retained its long-standing position on the agency panel for all campaign work, which accounts for […]

A Golden Opportunity! Lucky Numbers For Sale!
  • Marketing

A Golden Opportunity! Lucky Numbers For Sale!

In case you missed it last week, a very lucky phone number – 1800 80 80 80 – is up for sale. And it could be yours!

Partner Content

by Customer Connect

The AppNexus Marketplace Launches Guaranteed Views
  • Technology

The AppNexus Marketplace Launches Guaranteed Views

AppNexus, the world’s leading independent advertising technology company, today announced the launch of Guaranteed Views, a marketplace product that changes the way advertising is bought and sold on the open internet. Guaranteed Views enables marketers and agencies to pay only for ads that are measured as viewable and is the first programmatic product that enables 100% viewable buying at scale outside of Facebook and Google.

Women In Media Profile: Kirsty Bloore
  • Media

Women In Media Profile: Kirsty Bloore

Bereft of any Monday motivation? Let today's Women in Media profile be like low-current electric waves to the brain.

by B&T Magazine

B&T Magazine