Full service boutique communications agency, Launch Group, today announced the appointment of a new group account director, Christine Kardashian, to provide strategic direction, oversee client relationships and account performance, and offer guidance and support to the team.
Kardashian has extensive experience in public relations and communications and has worked in-house and at agency level. She joins Launch Group as group account director after running her own public relations business, Dash PR, for eight years working across a broad range of technology, business and lifestyle clients from start ups, small business and global corporations.
Prior to that, Kardashian worked with Mark Communications and Recognition Public Relations, following seven years at IBM Australia.
Specialising in the technology, start-up, entertainment, media and marketing sectors, the Sydney based agency is accelerating its growth in Australia with plans to also expand into the United States.
Fleur Brown, CEO at Launch Group, said, “Christine brings valuable know-how to Launch Group and we are thrilled that she has joined the team. We look forward to her implementing key strategies and creative ideas to boost the brands that we work with, as well as helping shape the team structure.
“Christine’s deep understanding of communications, along with strong relationship building skills will help further develop the Launch Group business and team and reinforce our position in the market.”
Christine Kardashian, new Group Account Director, said, “After so many years running my own operation, I am ready for the next step in my career and am so excited to join Launch Group.
“Fleur has built an impressive business with a stellar reputation and I am proud to be working alongside Launch Group’s talented team. I look forward to sharing my expertise, helping to nurture the team’s capabilities and assisting with the growth of Launch Group.”
Additionally, Launch Group is pleased to announce it has been appointed to manage communications for six new clients including leading Australian digital commerce platform Neto, Australia’s leading creative accelerator and investment fund Creative Enterprise Australia, Australian IT services company Unico, and Queensland-based financial services organisations, Quill Group and Elston, corporate innovation specialists Fusion Labs and trust economy startup Meeco.