The creative team at Lash has won a three-way pitch to be awarded the task of recreating the main website for Enware Australia, the manufacturer of Quality Specialist Tapware and Safety Deluge Equipment.
Lash Creative will be handling the creative design and restructuring of the information hierarchy and user experience for the new website.
“The biggest challenge was to organise the huge amounts of products into a simple and intuitive structure for the best user experience, but also improve Enware’s internal data system and its structure. We believe we won the pitch by understanding and communicating the strategic and practical steps of how this can all be done,” says Lash Creative’s Managing Director and Founder, James Chung.
He is looking forward to working with the manufacturer and supplier of specialist Air, Water and Gas solutions which this year celebrates 75 Years of manufacturing in Australia.
Enware creates products that are unmatched for dependability, durability and style. Today they lead the way delivering specialist products with fully integrated supply chain capabilities and backed by certified ISO quality controls.
Enware Australia’s Marketing Manager, Todd Shaw, said Enware is delighted to be working with Lash Creative on this innovative project.
“Enware recognises the importance of our online presence in reaching out and communicating strategically to our audiences,” he said.