Have Laptop, Will Travel: How To Embrace Nomadic Working

Have Laptop, Will Travel: How To Embrace Nomadic Working
SHARE
THIS



In this opinion piece, Michelle Cox (pictured below), global chief operating officer at Bastion Collective and a board director of Tourism Tasmania, explains how you can still deliver quality, impactful work without remaining in the confines of your office.

Michelle Cox

Cloistered rows of walled offices and sprawled farms of cubicles seem like quaint corporate relics of a bygone era now that many modern workspaces have evolved to resemble a cosy lounge room or cool cafe.

Activity-based working, hot-desking, cloud computing and the humble company-issue laptop have finally liberated us from the oppressive chains of our desks. Hurrah! We can now work anywhere – from home, the office, a cafe or an airport – at least in theory.

While Millennials wouldn’t have it – and haven’t had it – any other way, those of us who pre-date laptops and even mobile phones can find it harder to adapt without the creature comforts of a fixed desk address.

The new nomadic work style has spawned new dilemmas for workers stepping out from the quiet confines of their office cubicles into a noisy world with infinite distractions for the unwary.

As the global COO of marketing communications agency Bastion Collective with 18 years in the travel industry on my resume, I have been working on the move for over two decades and have a few pro tips on how to work efficiently and productively on the go while keeping distractions to a minimum.

I now happily roam between my Palm Beach home, Bastion’s Sydney and Melbourne offices, and an array of scenic destinations in Tasmania, and create numerous ‘offices’ along the way.

All my handbags are chosen to accommodate the size of a laptop, which means I’m good to work anywhere without lugging around excess baggage. The humble mobile phone also serves as a valuable work tool in areas unsuitable for setting up the laptop. As with offices divided into separate zones for activity-based working, I’ve found public places vary in suitability for anything from collaborative tasks to highly-focused work.

As a seasoned traveller, one of my favourite places to work is at airports – you just have to choose your tasks wisely. If you are waiting for news of your delayed flight in a busy departure gate, that might not be a productive environment to write that complex report that requires laser focus. However, it might be a good spot to catch up on emails before the flight or download anything you intend to work on while in the air.

Airport lounges can also be a great spot for working with limited distractions if you strategically get a table in an area with less traffic. Avoid tables near food, bathrooms or televisions.

Once you are on that flight, you have found the Promised Land for focused work. You now have the entire duration of the flight to complete highly-focused work in an environment gloriously free of phone or email interruptions.

I always opt for the window seat, which allows more screen privacy (you never know if your competitor is sitting in the seat behind) and less disruption from aisle traffic. Having your head quite literally in the clouds makes for a calming and inspiring backdrop. Once you’ve landed and get in the taxi or Uber, you can sync everything and get those emails out.

Working in a refreshing new environment such as a park or by the water can help inspire you with new ideas or allow you to find new solutions to problems you haven’t managed to tackle in the office. It’s easier to think outside the box when you are quite literally outside the box. Test it out by trying to do some creative brainstorming in an environment that inspires you.

Many a great novel has been written in cafes around the world, which might seem unlikely given they are usually a busy environment. Ernest Hemingway famously wrote The Sun Also Rises in the Parisian cafe La Rotonde, which was also a favourite haunt of other literary legends such as F. Scott Fitzgerald and T.S. Eliot. In more recent decades, a strapped-for-cash single mum who later became known as J.K. Rowling managed to conceive the first Harry Potter book in an Edinburgh cafe.

If I really have to concentrate on a project, I find a noisy cafe and plonk myself right in the thick of it. The soundtrack serves as white noise, which makes it easier to switch off and get in the zone, especially as you don’t know those around you and they are not going to interrupt you with conversations. Decent coffee is, of course, an added bonus.

There’s actually some science to back up the virtue of a cafe as a productive work environment. The average cafe has around 70 decibels of noise, which is perfect to increase creativity and productivity, according to the Journal of Consumer Research. Background noise of 50 decibels is too quiet to inspire productivity, while loud noise around the 85-decibel mark is considered too distracting.

If you can’t get to a cafe but seek the caffeine ambience, there’s even an app for that. The pleasant drone of cafe bustle has inspired an app for the office deskbound who like to tap into that caffeine soundtrack on headphones. The Coffitivity app provides ambient cafe sounds at various levels from ‘Morning Murmur’ to the louder ‘Lunchtime Lounge’ and the more musical ‘Brazil Bistro’.

If you are one of the lucky few who don’t get car-sick, you can bust out the laptop on those long taxi rides for a highly productive work session en route. For those who do succumb to the queasiness of motion sickness, all is not lost. Car trips provide an excellent opportunity to catch up on calls or listen to podcasts. Working on the road is often more suitable for input rather than output.

For those who still prefer the basic comforts of an office while you are travelling, good clients you are meeting with might allow you a space in their office to get some work done. Or, there are the proliferating co-working or shared offices which offer cool office surrounds you can share with all the aspiring Mark Zuckerbergs in the process of developing a revolutionary new tech start-up that will change the world.

Now you have your freedom from a confined office habitat, make the most of it. Once you move past mourning your potted fern and other stationary comforts, you might actually enjoy the perks of joining the tribe of digital nomads.

Latest News

Women In Media Profile: Aimee Buchanan
  • Media

Women In Media Profile: Aimee Buchanan

No Women in Media series would be complete without the irrepressible Aimee Buchanan. Read all her pressibles here.

by B&T Magazine

B&T Magazine
SBS To Broadcast All Of The World Cup Group Stage, As Optus Agrees To Reimburse Customers
  • Media

SBS To Broadcast All Of The World Cup Group Stage, As Optus Agrees To Reimburse Customers

SBS and Optus have “mutually agreed” that SBS will  broadcast the remainder of the World Cup group stage up until Friday 29 June. Optus had paid subscriber rights to many of the group stage games, yet technical faults have plagued its streaming service, infuriating viewers and forcing even the prime minister himself to intervene. SBS CEO, Michael Ebeid, said: “The FIFA World Cup is the absolute […]

by B&T Magazine

B&T Magazine
Watching tv and using remote control
  • Advertising
  • Media

GroupM Investment Forecast For Australia: TV On The Rise As Digital Slips

GroupM has updated its 2018 ad investment forecasts and released its initial 2019 outlook. GroupM predicts $24B in net new advertising investment this year, the best annual increment since the bounce back from the global recession in 2010 when $26B was added to investment. GroupM estimates total advertising investment will grow by 4.5 per cent this year […]

Indigenous Campaign Deemed Too Controversial By APN Media To Run
  • Advertising
  • Campaigns

Indigenous Campaign Deemed Too Controversial By APN Media To Run

Aboriginal Victoria’s campaign in support of Australia’s first-ever treaty legislation, Deadly Questions, has been deemed too controversial to run by one of Australia’s leading outdoor media providers, APN Media. Online platform Deadly Questions provides a safe space for people to ask questions and have them answered by Aboriginal Victorians, to learn more about their cultures, […]

Introducing: YouTube Music Australia
  • Technology

Introducing: YouTube Music Australia

The wait is over! Starting today, YouTube Music is available to everyone in Australia, New Zealand, the U.S, Mexico and South Korea in addition to 12 new countries including Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the United Kingdom. Now fans around the world can find more of the music […]

Will PR Finally Earn Its Stripes At Cannes This Year?
  • Opinion

Will PR Finally Earn Its Stripes At Cannes This Year?

In this guest post, Haystac’s national general manager, Jason Carnew (pictured below), says with all this talk of Cannes at this time of year, it’s a kindly reminder that the PR business needs to get its act together in terms of awards, work and judging… All eyes on are Cannes as some of the best […]

Opinion

by B&T Magazine

B&T Magazine
Ex-DDBer Unveils Designer Headscarves For Cancer Survivors
  • Campaigns

Ex-DDBer Unveils Designer Headscarves For Cancer Survivors

Two-times cancer survivor, Frankie Good Stuff Award Winner, ex-DDBer and founder of Bravery Co. Emily Somers has collaborated with a range of top-notch illustrators to produce Australia’s first range of designer headscarves for young cancer warriors. She is now crowdfunding $40,000 to produce the scarves and donate one to all the young women in their 20’s […]

New Advertising Platform Launches Down Under
  • Advertising

New Advertising Platform Launches Down Under

Following its massive success in Europe, Asia and the UAE, the Polishoe concept, which brings a high-demand shoe polish service and HD digital advertising platform together, has landed in Australia.

Set for blue sky, different clouds icons, cloud shapes, labels, symbols, icons. Flat graphic vector elements
  • Technology

PubMatic Unveils Cloud for Publishers And Tech Companies

PubMatic has launched PubMatic Cloud for publishers and tech companies looking to implement and control their own programmatic technology. By accessing PubMatic’s technology, global infrastructure and demand connections on a platform-as-a-service (PaaS) basis, clients are able to achieve full transparency and achieve greater control over their programmatic monetization. As programmatic trading becomes mainstream, innovations such as […]

Women In Media Profile: Claudine Hall
  • Media

Women In Media Profile: Claudine Hall

The Women in Media Awards are back for 2018! To celebrate this wonderful fact, and to recognise some of the killer women in our industry, we’ve created a women in media series – and have profiled some pretty inspiring women so far. This week, we chat with Bauer Media head of trade marketing Claudine Hall. […]

by B&T Magazine

B&T Magazine
Cancer Council and Target Tradies Tackle On-The-Job Skin Cancer Risks
  • Campaigns

Cancer Council and Target Tradies Tackle On-The-Job Skin Cancer Risks

Workers on construction sites receive five to 10 times more UV exposure every year compared to indoor workers. Target Tradies and Cancer Council have announced the launch of a partnership to help educate Australian construction workers about the importance of being SunSmart at work. With evidence showing that outdoor workers receive five to 10 times […]

Arq Group Activates New Branding By Hulsbosch  
  • Media

Arq Group Activates New Branding By Hulsbosch  

Arq Group has launched a new identity created by award-winning agency Hulsbosch, with the business rebranding from Melbourne IT to Arq. Previously known as Melbourne IT, the company was founded in 1996 as one of Melbourne University’s commercial ventures with the sole rights to manage .au domains in the early days of the Internet. Melbourne IT […]

Adshel Unveils ANZ Takeover Via PHD
  • Campaigns
  • Media

Adshel Unveils ANZ Takeover Via PHD

ANZ, in partnership with PHD and Adshel, have taken to the streets with a total take-over of the entire Adshel Live network. For one hour, between 8am and 9am on Tuesday 19 June, ANZ is inviting commuters to download the new ANZ app by showing six different ways the app can help them manage their […]

Carat & Initiative Share The Spoils In WA Government’s $65 Million Media Business
  • Media

Carat & Initiative Share The Spoils In WA Government’s $65 Million Media Business

IPG’s Initiative and Dentsu’s Carat have both been awarded a slice of the West Australian government’s $65 million spend. The government account is broken into two entities – campaign and non-campaign – each with its own agency roster. Carat has retained its long-standing position on the agency panel for all campaign work, which accounts for […]

A Golden Opportunity! Lucky Numbers For Sale!
  • Marketing

A Golden Opportunity! Lucky Numbers For Sale!

In case you missed it last week, a very lucky phone number – 1800 80 80 80 – is up for sale. And it could be yours!

Partner Content

by Customer Connect

The AppNexus Marketplace Launches Guaranteed Views
  • Technology

The AppNexus Marketplace Launches Guaranteed Views

AppNexus, the world’s leading independent advertising technology company, today announced the launch of Guaranteed Views, a marketplace product that changes the way advertising is bought and sold on the open internet. Guaranteed Views enables marketers and agencies to pay only for ads that are measured as viewable and is the first programmatic product that enables 100% viewable buying at scale outside of Facebook and Google.

Women In Media Profile: Kirsty Bloore
  • Media

Women In Media Profile: Kirsty Bloore

Bereft of any Monday motivation? Let today's Women in Media profile be like low-current electric waves to the brain.

by B&T Magazine

B&T Magazine
Dentsu Aegis Network Predicts Australian Ad Spend Growth Of 2.8%
  • Marketing

Dentsu Aegis Network Predicts Australian Ad Spend Growth Of 2.8%

• Ad spend in Australia forecast to grow by 2.8% in 2018 , with main drivers of growth in Government, Retail, Finance and Gambling sectors. • Global advertising spend to grow by 3.9%, revised up from 3.6% in January 2018. • Digital to overtake TV for the first time, to reach 38.4% of global share (TV 35.5%). In 21 out of the 59 markets tracked, digital will be the leading advertising channel in 2018. • One quarter (25.2%) of global ad spend will be delivered through mobile devices for the first time.

Pac Mags Appoints New Client Strategy Director For Victoria
  • Media

Pac Mags Appoints New Client Strategy Director For Victoria

Seven West Media’s Pacific Magazines has announced the appointment of Emma Baston as client strategy director for Victoria. Baston has worked in senior digital media buying and planning roles at various agencies including UM Australia, Cummins&Partners and MindShare, with exposure across the strategy, communications and creative process. She has also worked at Facebook in a […]

Seamless pattern of a crowd of many different people profile heads. Vector background.
  • Media

SBS Launches Diverse Communities Content Initiative

SBS has launched the Short-Form Content Initiative, a commitment to providing increased opportunities for Australian creatives from diverse communities through the commissioning and production of content for SBS On Demand. SBS has partnered with five of Australia’s screen agencies, including Film Victoria, Create NSW, Screen Queensland, Screenwest and South Australian Film Corporation. The initiative aims […]

BIG W Unveils Toy Mania Via M&C Saatchi
  • Campaigns

BIG W Unveils Toy Mania Via M&C Saatchi

BIG W, the home for families, fun and entertainment, has today launched its annual toy sale campaign – Toy Mania. Running until 11 July, the campaign showcases the frenzy and hysteria that comes with the BIG W toy sale. It also highlights that buying toys can be just as fun as playing with them and […]

Datorama Launches AI-Supported Data Visualisation Tool ‘Data Canvas’
  • Technology

Datorama Launches AI-Supported Data Visualisation Tool ‘Data Canvas’

Datorama, a global technology company, today announced the launch of Data Canvas, a suite of new data visualisation capabilities within its Marketing Intelligence platform. Datorama Data Canvas leverages the power of artificial intelligence (AI) in a brand new way — to help marketers create expert-designed dashboards to tell compelling, data-driven stories. Datorama’s previous AI releases have […]