The Lab Insight and Strategy Sydney has announced it has made two senior appointments following an upsurge in client business.
Andy Moore as will join the agency as strategy consultant from GfK, where he worked as its research director. Prior to that, he held the role of project manager at Added Value.
Anna Bryant has been appointed strategy director, having run her own qualitative businesses, Neo. She has also previously worked at GalKal as its research director.
Andrew Therkelsen, managing director of The Lab Sydney, said: “We’ve had an exciting first six months at The Lab in Sydney, the response from clients to the offer has been amazing. So, it’s already time to strengthen the team.
“Both Andy and Anna are strategic thinkers of the highest calibre, and really believe in our purpose here at The Lab of connecting culture, brands and behaviours to ignite the future. We are lucky to have them on board and I’m looking forward to the next six months.”