Krispy Kreme, in partnership with Eleven and Digital Arts Network, have introduced a new kind of food and travel experience to launch the iconic doughnut brand’s new range, Around the World.
Attracting the adventurous from across the nation, Krispy Kreme is encouraging consumers who have previously visited, or hold passports from, Italy, Argentina, Mexico or England to go in-store to and try an Around the World doughnut for free.
For consumers who are yet to visit any of the four countries, bespoke Krispy Kreme passports will available in-store so doughnut lovers can collect stamps as they taste the Around the World range. Passports with all four stamps will go into a draw to win a tailored trip for two, worth $9,000, to Italy, Argentina, Mexico or England.
Commenting on the launch, Andrew McGuigan, CEO of Krispy Kreme Australia, said, “Krispy Kreme doughnuts are a form of escapism as they bring a little bit of magic to day-to-day life.
“Not everyone can jump on a flight to experience what Europe and South America have to offer, so our inspiration was to provide a way for our customers to send their taste buds on an adventure, without having to leave the country!”
The four new doughnuts – Ti Amo Tiramisu, Dulce de Leche, Caliente Chillic Choc and English Raspberry Scone – are inspired by some of the best flavours to come out of Italy, Argentina, Mexico and England. The doughnuts will be available online and in Krispy Kreme stores from 5 July 2016.