KPMG Acquires Innovation Consultancy UDKU

KPMG Acquires Innovation Consultancy UDKU
SHARE
THIS



KPMG Australia has acquired high growth customer experience innovation consultancy, UDKU (U Don’t Know Us).

Established in 2013, UDKU is the collaboration of three owners: Mark Timmins (managing partner and previous Group Head of M&C Saatchi), Colin Jowell (creative strategist with a management consulting background), and Kon Marinis (commercially minded creative) who share passion for creativity and impact, as well as frustration that client needs have evolved beyond what traditional agencies can offer.

Based in Sydney, UDKU’s team of 10 commence with KPMG’s rapidly expanding Customer, Brand & Marketing Advisory business (CBMA) today.

Colin Jowell said, “UDKU was founded because certainty in business no longer exists. Change is constant. Embracing the unknown is an essential philosophy as business grapples with disruption and the need to change, fast.

“Because we work across such a diverse range of categories, we can bring clients unexpected ideas that transform their business. The opportunity for us to be part of KPMG is just brilliant, allowing us to scale up the customer experience innovation offer at this critical time.”

KPMG Australia CEO Gary Wingrove commented, “Over the next five years, almost 90 per cent of companies expect to be competing on the basis of customer experience alone.

“The world according to the customer will define organisations’ design, processes and technology changes. UDKU beautifully complements CBMA’s expertise by deepening our customer experience and digital design capabilities, as well as adding a new dimension of physical design skills.”

KPMG partner in charge of CBMA Paul Howes added, “UDKU is a bit of a birthday present for our venture. It is just over a year since CBMA was formed, off the back of our acquisition of Acuity Research and Insights. And it’s been a massive success.

“CBMA is producing some stellar results for clients, and enjoying strong double-digit growth.”

At the cutting edge of customer experience innovation in Australia, UDKU describes their approach as ‘evidence-based design’.

This involves blending research from emerging science in behavioural economics and neuroscience, with worldclass creative output.

“Our solutions address specific business issues through the lenses of customer and staff experience. We provide holistic customer experience problem-solving, with the security of fact-based evidence and the ability to practically go to market,” Jowell said.

“And this kind of targeted creative thinking has delivered game-changing results for clients. Take Airtasker, for example.  Our successful work with Airtasker has helped it transform from start-up to a household name!”

Please login with linkedin to comment

KPMG UDKU

Latest News

THIS
  • Advertising
  • Marketing
  • Media

Meet Your Judges For The 2018 B&T Awards!

B&T is calling this year's awards judges probably the finest ever assembled. As a chamber choir, arguably less so.

by B&T Magazine

B&T Magazine
Indie Agency KWP! Snares Tourism NT’s Creative Account
  • Advertising

Indie Agency KWP! Snares Tourism NT’s Creative Account

Tourism NT has appointed KWP! as its lead strategic and creative agency. The independent agency, with offices in Darwin and Adelaide, has won the two-year contract following a competitive pitch in September this year. As the lead agency, KWP! is required to formulate sound strategic insights based on ongoing analysis of market research, consumer insights and […]

by B&T Magazine

B&T Magazine
McCann’s Action-Packed Army Ad Plays Out Like A War Flick Or Video Game
  • Campaigns

McCann’s Action-Packed Army Ad Plays Out Like A War Flick Or Video Game

Most army recruitment ads tend to steer clear of the blindingly obvious of military life – you get a gun to shoot the enemy or you get shot yourself. More so, agencies aren’t overly keen on promoting recruitment ads that are heavy on the guns or violence, preferring lifestyle or technical aspects of military life. Not so McCann’s new action-packed spot for the US […]

by B&T Magazine

B&T Magazine
Are You Dragging The Wrong People Into Pointless Meetings?
  • Opinion

Are You Dragging The Wrong People Into Pointless Meetings?

Donna McGeorge (pictured below) is a speaker and  mentor who helps people make their work work. McGeorge is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In her latest guest post for B&T, McGeorge offers her tips on avoiding every workers’ hell- the pointless meeting… We all complain about having to attend too […]

Opinion

by B&T Magazine

B&T Magazine
Francis Leach Joins The New Daily As Sports Editor
  • Media

Francis Leach Joins The New Daily As Sports Editor

Famed sports reporter Francis Leach has joined online publisher The New Daily as sports editor. A prolific broadcaster, journalist and program host, Leach brings his encyclopedic knowledge of sport and no-holds-barred critical analysis to the role. “Let’s face it, sport these days is big business. I’m interested in connecting and contextualising sport with the big […]

AIME Appoints Eleven To Champion 2019 Vision
  • Advertising
  • Media

AIME Appoints Eleven To Champion 2019 Vision

Eleven has been appointed to manage all PR for the Asia Pacific Incentives Meetings & Event (AIME) 2019, the leading show for the business events industry. Selected by Talk2 Media & Events, Eleven will drive a global PR campaign, working with sister agency FleishmanHillard, to leverage international media networks across Asia Pacific, Europe, Middle East […]

Fox Sports Launches Alexa Skill
  • Media
  • Technology

Fox Sports Launches Alexa Skill

Australian sports fans can now tune into Fox Sports News live on their Amazon Echo device. From today, Alexa users will be able to add the new Fox Sports Alexa skill to their daily routine by asking “Alexa, play the Fox Sports live stream.” The Fox Sports Skill will deliver sports fans a live stream […]