Kontented Refreshes Kennards Hire Brand On The Block

Kennards Hire has launched its latest advertising campaign blitz and brand refresh spearheaded by a sponsorship of the Nine Network’s, The Block.

The suite of new work for television, outdoor, print, digital and social was produced by KONTENTED, who announced the deal with Kennards Hire last month.

The multi-channel integrated campaign is aimed at refreshing the brand of the family owned, independent Australian company. Already a trusted trade and DIY supplier, the TVC re-introduces the benefits Kennards Hire can provide to the larger commercial operator. Specifically, the suite of work seeks to outline the broad range of customers Kennards Hire can service – from small home projects to large infrastructure and commercial construction.

Kennards CMO Matt Hankin said KONTENTED had made their vision come to life.

“They have truly represented what Kennards Hire is all about,” he said. “Our business has grown and gets stronger through what we do and by choosing the right suppliers to help us. KONTENTED is now a great partner who experienced first-hand the Kennards Hire values and customer service, it was a perfect match.”

In a deal struck directly with the client KONTENTED is managing all creative, strategy, TVC production, post, behind-the-scenes content and digital brand activation. In a streamlined and cohesive approach, the project is without a traditional ad agency or an external media agency – the latter managed internally by the client.

The latest of a series of ongoing work is typified by the personality of the Kennards Hire itself, with management and family members being hands-on on set and even Matt Hankin operating the excavator on the shoot. Some are also starring in the work with Angus Kennard hosting the campaign’s BTS content and Cam Kennard starring in the brand scene. CEO Allan Bessling missed the cut for the TVC but features in the BTS.

Executive Producer, Kate Edwards said it had been an exciting project and a great brand to work with. “They were utterly involved,” she said. “Their team really optimises their brand values of being Aussie, independent, family-run group.”

“It was an epic shoot –we recreated a road works and shut down the highway in Camden amongst other things – we pulled out all stops on this one. It was a fun, very unique shoot with an amazing, collaborative client.”

The campaign launched on Sun 31 Aug on all platforms during the Sunday NRL and The Block on Channel Nine.

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