Kite Communications has signed on Patrice Pandeleos (pictured right) to the role of general manager, bringing a background of communication strategy, planning and digital, with her most recent gig being the business director for Carat.
Pandeleos has over 14 years’ experience working in some high profile media organisations including OMD, MediaCom and Network Seven. She has worked across a variety of sectors including FMCG, government, travel, entertainment, consumer electronics, pharmaceutical and retail.
Kite’s founding general manager Heather Mollins (pictured left) moves into the role of associate director working across both Kite and sister agency Sefiani. In addition, Mollins will grow the agency’s geographical footprint by establishing a presence for Kite and Sefiani in Brisbane.
Working closely with the Kite GM and Sefiani’s leadership team, Mollins will provide senior creative and consumer engagement counsel to clients as well as leading innovative product and service development and delivery to both agencies and their clients.
In Brisbane, Mollins will focus on growing new business out of Queensland utilising the agency’s strong credentials in financial services, travel, property, education, FMCG and disruptor brands.
Group managing director Robyn Sefiani commented, “The appointment of Patrice, Heather’s new role and the establishment of a Queensland office for Kite and Sefiani, are the latest exciting developments at Sefiani Communications Group.
“As part of our commitment to excellence, we are evolving the agency to offer new and integrated communication services.
“Patrice’s considerable skills and contacts across the communications spectrum will enable Kite to deliver innovative campaigns through the integration of paid, earned and owned media to inspire consumers and build brands.”
Today’s announcement follows the recent appointment to the agency of Carrington Brigham as head of digital and social media.