Aussie taxi company 13CABS has announced it has signed on local digital marketing agency King Kong to boost the company’s revenue through digital marketing strategies that are directly linked to return on investment.
King Kong will specifically be charged with helping passengers of 13CABS navigate the online world to discover the convenience of booking their cab, or better still, downloading the 13CABS app. Its task is to make people aware of the smart benefits of the app.
Sabri Suby (pictured above), founder and head of growth at King Kong, said: “13CABS is an iconic brand that we all know and love and it’s an honour to be working with them.
“No matter who we work with, our general goal is always the same – supercharge their revenue. We’ll do whatever it takes to help our clients.
“That’s why we’re not just about traffic. It doesn’t matter how many people visit your website if none of them convert. 13CABS’ competition is now our competition and we’ll do everything we can to help.”
Liz Attia, head of marketing at 13CABS, said: “13CABS is on an amazing growth trajectory. We are teaming with the best of the best to ensure we offer nothing but the most professional service to both our passengers and drivers.
“Building our online presence is an important part of our service offering to passengers. In the busy world we live in, we must offer convenience and ease of bookings to help make everyone’s journey as hassle-free as possible.
“I have the utmost confidence in Sabri and his team. Sabri has a flawless reputation and has hired the team to match.”