Media intelligence company iSentia has integrated its social creative agency with its content marketing business in an attempt to build on the group’s strong revenue and profit growth for the 2016 fiscal year.
A statement issued by King Content said the move to combine it with Two Social significantly increases the depth and breadth of the business’ multi-discipline creative studio offering, alongside its content marketing services.
“We are extremely excited by this union,” King Content CEO Craig Hodges said.
“Our combined strategic capability, data-driven creative approach, unique technology and proven track record in results-driven content marketing offers our clients a robust, tactical and creative partnership.”
As a result of the partnership, King Content’s Christie Poulos is now the business’ global head of creative, responsible for driving all design and production projects within the agency and building its capability in global markets including Asia, Europe and North America, as well as the agency’s Sydney headquarters.
“This is an exciting new era for the business and our clients,” Poulos said.
“We’re all operating in a constantly changing space, and it’s important to have the right team structure in place so we can take advantage of all the new opportunities that digital, data, social and technology present.
“Our content marketing, design and video specialists have joined forces with the Two Social team to provide successful campaigns and always-on social expertise.”
Two Social creative director Stu Hipwell will lead a full-service creative production studio to deliver campaign creative, visual content, video and innovation facilitation, while Two Social’s head of agency, Richard Spencer, steps into the role of chief marketing officer for iSentia.
“This integration is an important next step in iSentia’s drive to provide comprehensive services supporting our clients’ entire strategy across earned, owned and paid channels,” Spencer said.
“It enables the organisation as a whole to provide world-leading integrated content and intelligence that brings real insight and supports execution of business goals for all of our 5,000-plus clients across the group.”
The announcement comes after iSentia reported a 17 per cent lift in profit over the 12 months to 30 June 2016, with the revenue growth for its recently-acquired King Content “well ahead” of the group’s expectations.