Content marketing agency King Content has made a string of appointments, including Ruth Haffenden as head of social media; Constance Viet as Manager, B2C Content & Client Services – NSW; and Justine Webse as Director, Content & Client Services – Victoria.
Ruth Haffenden joins King Content from Mindshare UK, where she was Social Media Account Director. Constance Viet came from The Conscience Organisation (TCO), where she was Social Media Manager for Nestlé, while Justine Webse was Communications Manager at ANZ Bank.
These appointments follow a string of announcements from King Content, including the recent addition of Leanne Brinkies as Head of Native Advertising and the formation of exclusive partnerships with LinkedIn and NewsCred.
Craig Hodges, CEO of King Content, said: “King Content has had a tremendous 12 months, opening offices in multiple international markets and attracting, and retaining the best talent in the industry to work on ground-breaking content marketing programs. The growth and success of our business lies in the hands of those who walk in the door every day. I’m excited about the team, the work we are doing and what lies ahead.”
Ruth has planned and executing social content campaigns for leading global brands. Most recently she was charged with running the Mazda and Three mobile accounts for Mindshare UK and managing partnerships with Facebook, Twitter and YouTube.
Prior to Mindshare, Ruth spent four years as social media account director at Four Communications, planning social strategies for leading travel brands, including airlines, tourist boards, tour operators and cruise companies. During this time, Ruth took a particular interest in blogger and influencer content strategies.
As Head of Social Media for King Content, Ruth will consult with key brands on their social strategies, working with the B2B and B2C teams to drive a return on investment (ROI) from their campaigns.
“It’s an incredible time to be joining the formidable team at King Content and leading the already impressive social media offering,” Ruth said. “Content marketing has grown exponentially in the past 12 months, with the industry-wide focus shifting towards integrated, hyper-targeted, reactive content and social media is now firmly leading the charge in this digital revolution. I am looking forward to bringing my breadth of lifestyle, travel, automotive, telecoms and FMCG experience to the King Content portfolio.”
Prior to joining King Content, Constance Viet’s expertise in digital media was brought in as part of Nestlé’s Digital Acceleration Team (DAT) program to help accelerate sales in rapidly growing economies. As Manager of B2C Content & Client Services for NSW at King Content, Constance brings her extensive consumer marketing experience to the role, managing a dedicated team of editorial and social specialists deployed on client projects.
Constance said: “I am really excited to be joining the King Content team and leading its B2C client offering. This is an incredible new challenge that will give me the opportunity to apply my experience in FMCG, travel and lifestyle through the portfolio of clients. I’m a big believer that content which connects with users when and where they need it is the path to commercial success for brands. This is an amazing opportunity also for me to apply my account management experience to the world of content marketing.”
Over the past 15 years, Justine Webse has worked across publishing, PR, internal communications, and marketing roles for global, national and local brands. Working as a consultant, a business owner, and an employee in her varied positions, she has developed and implemented content strategies for Fortune 500 companies and not-for-profit organisations in multiple sectors.
Justine said: “We have an incredibly talented group of content marketing specialists at King Content and it’s a privilege to be among them. We know that one of the biggest challenges for businesses is to make good on their promises to become customer-centric and responsive, and we have a real opportunity to assist that process through thinking strategically about the role content plays.”
Todd Wheatland, Global Head of Strategy at King Content, added:“With our rapidly growing B2B and B2C client base, we have decided to strengthen our offering in these areas by building up the skills, attitude and experience to do just that. Having worked extensively in their respective markets on both client-side and agency-side, Ruth, Constance and Justine will bring a fresh perspective to help clients navigate the digital marketing landscape and recognise the true value of content marketing.”