King Content Appoints New Head Of Content Planning In Sydney

King Content Appoints New Head Of Content Planning In Sydney
SHARE
THIS


What best describes you?

King Content has snapped up Andie Tickner as its new head of content planning, Sydney from fellow content agency, Edge, where she has been group account director since early 2014.

Tickner’s hire adds another senior leader to the Australian business and firms up the agency’s commitment to exceptional client services and innovative content planning.

With more than 20 years’ experience directing digital marketing and commercial content programs for leading global and Australian brands, Andie Tickner is set to be at the forefront of King Content’s Australian operation as it continues to expand in 2016.

Tickner joins the rapidly expanding Sydney office of 42 staff, led by recently appointed GM Ruth Haffenden, in response to a suite of high-profile national client wins including Chartered Accountants ANZ, LinkedIn Talent Solutions, Dan Murphy’s, Hostworks, Primo and Heidi Klum Intimates.

Andie Tickner

Andie Tickner

Tickner’s role includes providing senior client leadership and content planning excellence on King Content’s largest accounts. She will lead the content planning team from ideation through to execution of King Content’s expanding service offering, which includes strategy, data and insights, editorial, video, native, live event content, social, design and podcasts.

Recently acquired by APAC’s leading media intelligence company Isentia, King Content has continued to expand its global offering, having recently opened offices in Hong Kong and Perth to add to its existing presence in Sydney, Melbourne, Singapore, London and New York whilst projecting further growth in 2016.

CEO Craig Hodges said, “King Content is all about the quality of the people and we’re excited to add Andie to the leadership group in Sydney. Her experience and enthusiasm will be a great addition to the team and I’m looking forward to her building out our existing client relations even further in 2016.”

Tickner added, “King Content are quite the impressive entity & I simply found it impossible to resist the opportunity to be a part of this incredible business & importantly for me, have the chance to work with such an exceptionally talented team.

“The challenge ahead is massive & I’m super excited to bring my wealth of content expertise along with my background in media, music, sponsorship & entertainment to deliver brilliant, integrated & successful content solutions for all clients locally & globally. What’s more the timing is perfect. It’s awesome to be joining the team now when the business has already achieved massive growth, yet the best is yet to come with further expansion globally & the exciting integration with iSentia on the horizon.”

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]