KIIS 101.1 Celebrates Pride In Partnership With Midsumma Festival

KIIS 101.1 Celebrates Pride In Partnership With Midsumma Festival
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ARN’s KIIS 101.1 is proud to announce it has partnered with Melbourne’s premier queer arts and cultural celebration, Midsumma Festival, for the second year in a row as the official media partner of the event.

Celebrating the diversity and achievement of the LGBTIQIA+ community, a major element of the partnership included participation in the 23rd annual Midsumma Pride March, which took place on Sunday 28 January.

Drag duo ‘Lady Business’, featuring one of Australia’s best known and award winning Drag Queens, Art Simone, entertained yesterday’s crowd marching alongside KIIS staff through the streets of St Kilda on the annual walk.

At the annual Midsumma Carnival, KIIS 101.1 created colourful and welcoming activations including a chill out zone for festivalgoers complete with glitter stations, rainbow streamers and promotional giveaways.

KIIS 101.1 Pride March stilt walkers

KIIS 101.1 Pride March

The key KIIS activations during the Festival saw rainbow-clad KIIS101.1 stilt walkers roaming with eye-catching rainbow flags, while fun-seekers had the opportunity to get their face painted with festival-style glitter. KIIS branded lip balms and condoms were also given out, proving to be crowd-pleasers.

ARN’s Chief Marketing Officer Anthony Xydis said KIIS 101.1 was proud to again partner with Melbourne’s most iconic celebration of equality and inclusiveness.

“We are excited to partner with the Midsumma Festival for the second year in a row,” he said.

“KIIS 101.1 reflects Melbourne in all its diversity and this iconic celebration of equality and inclusiveness is what this city is all about, whether it’s great music, art or just embracing a fun time with friends.”

Melbourne’s Midsumma Festival features a program of more than 170 events including visual arts, performance, film, parties, sports, and talks. It is on now until Sunday, February 4.

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