PopJam, the largest kid-safe social platform used by global kids brands and retailers, is now available for Aussie kids courtesy of children’s content platform TotallyAwesome.
Launched in the US last year, the PopJam platform is now used by hundreds of brands and content owners to safely engage with the under-13 audience as a kid-safe alternative to Facebook and Instagram. PopJam is also available in the UK, Canada and Ireland.
The platform provides kids with digital creative tools so they can create their own artwork, stories and characters. In addition, children can engage with games, watch curated videos and participate in quizzes, puzzles and challenges.
PopJam is COPPA-compliant certified, meeting the highest world standards in protecting kids’ privacy. Private messaging, sharing of photos, real names or locations are not enabled on the platform.
All content on PopJam is thoroughly moderated around the clock by both AI and humans to ensure it is appropriate for kids.
The platform has over two hundred official channels by brands including the likes of Disney, Nintendo, Hasbro, Dreamworks and Lonely Planet.
The rapidly growing trend of YouTubers adopting PopJam as their platform for younger fans also continues. The YouTube community now actively on PopJam represent a subscriber base of over 40 million kids.
Melissa Roberts, country director for Australia and New Zealand at TotallyAwesome, said: “The tyranny of distance is no longer the case for Aussie kids, who will now be able to engage with a global community of PopJammers and keep up to date with the latest global kids trends.
“The launch of PopJam in Australia also enables brands and influencers alike to create lasting conversations with their audience via a digitally engaging and safe environment.”
PopJam is available at PopJam.com, on iTunes and on Google Play.