KFC Wins Lawsuit Against Chinese Firms Who Claimed They Used “Mutant Chickens”

KFC Wins Lawsuit Against Chinese Firms Who Claimed They Used “Mutant Chickens”
SHARE
THIS



KFC has come out swinging and won a lawsuit against three Chinese companies for telling tall tales about the fried chicken company using “mutant chickens”.

You feel like chicken tonight? You wouldn’t have after seeing the hoax photographs that went viral in 2013.

The images showed freakishly deformed birds supposedly bred by KFC, and published with untrue claims about the origin of KFC’s three-piece feed.

But a Shanghai court has ruled in favour of the Colonel, fining tech firms Yingchenanzhi Success and Culture Communication, Taiyuan Zero Point Technology and Shanxi Weilukuang Technology, according to Reuters.

The firms have also been ordered to apologise to the finger lickin’ good chicken brand, and pay a combined $127,000.

f7e40afb80fc81b22816cded8cf58c27

“These so-called ‘chickens’ are kept alive by tubes inserted into their bodies to pump blood and nutrients throughout their structure,” one hoax story had read.

“They have no beaks, no feathers and no feet. They grow with multiple legs and wings on one ‘chicken.’ Their bone structure is dramatically shrunk to get more meat out of them. This is great for KFC because it saves them money for their production costs.”

The story also cited a hoax University of New Hampshire study, which was later debunked by the university.

In a statement on its official microblog, the Xuhui District People’s Court said the three companies had “damaged KFC’s reputation” and “caused it economic losses” by permitting the allegations to be posted on their social messaging accounts.

The Shanghai verdict comes as Yum Brands, which operates KFC, is battling to keep its business in China afloat, with sales slumping in the wake of food safety scares, so naturally this hoax didn’t go down so well with KFC’s customers.

A spokeswoman for the Chinese arm of KFC’s parent company Yum Brand Cindy Wei told Reuters, “We brought suits against these individuals for making false statements about the quality of our food and we are pleased with the outcome”.

KFC spokesman Rick Maynard labelled the urban legend “ridiculous”, pointing out last year that it had been debunked multiple times.

“KFC uses only top quality poultry from trusted companies like Tyson and Pilgrim’s Pride — the same brands customers know from their local supermarkets,” Maynard told Business Insider.

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]