Victoria’s Secret angel Kendall Jenner is the new face of Mango, modelling the Spanish clothing line’s latest collection, Tribal Spirit.
Jenner follows in the footsteps of Kate Moss, Cara Delevingne and Miranda Kerr, all of whom have had a stint as the front woman for the international fashion house.
The campaign will be released in four separate themes featuring the trend of the moment together with the face that best defines it, with the brand revealing that it plans to drop a new one each month until May.
Tribal Spirit is the ethnic-inspired trend for February, incorporating the combination of printed fabrics and suede to “enliven the natural character of a regular trend during the summer season”, Mango said in a statement.
— MANGO (@Mango) January 14, 2016
The collection features “the combination of printed fabrics and suede enlivens the natural character of a regular trend during the summer season.”
“An explosion of earth tones, with colours such as mustard, browns, camel and sand are combined with an abundance of accessories to produce outfits of a tribal and free-spirited influence.”
Of the campaign, Jenner said, “I am delighted to have been chosen to present the Tribal Spirit part of the collection. I love wearing the designs, fabrics and shapes – they really speak of the allure of nature which I know this collection was inspired by”.
“The shots we created on set reflect the natural undertones of the collection while showing really beautiful, striking pieces! It was a great shoot and working with the entire Mango team was an amazing experience!”
The campaign was photographed by David Sims in a London-based studio last month. The campaign will be hit the brand’s various advertising platforms from 1 February.
Mango vice president Daniel López told WWD Jenner fit in well with the mood of the savanna.
“We thought that she was the best model to embody this trend. And obviously the upside with that is that, as a model, she’s very professional, she works fantastically. As a celebrity she has huge repercussions in the market and among her followers,” he said.
This is the first advertising campaign following the launch of Mango’s Fast Fashion concept.