The Future Of Sports Photography: What Marketers Need To Know

BEIJING - AUGUST 22:  Shanaze Reade of Great Britain races in the Women's BMX semifinal run held at the Laoshan Bicycle Moto Cross Venue during Day 14 of the Beijing 2008 Olympic Games on August 22, 2008 in Beijing, China. (Photo by Phil Walter/Getty Images)
SHARE
THIS



Ken Leverenz, vice president of sales and marketing for Getty Images ANZ, shares his thoughts on the future of visual technology in sports- including Virtual Reality, gigapixels and 360° photography.

He’s one of the speakers at the upcoming Ministry of Sports Marketing conference to be held at Randwick Racecourse on 19th July. He will be on a panel discussion ‘The Power Of Visuals In Sports: Making Your Content Work For You’ with Ryan Pierse award-winning Australian photographer.

“The presentation is an educational piece about the photographic agency industry- how we operate and partner with major sport, entertainment or large event organiser to ensure that the photographic coverage of their event is A.) what they want and B.) has the highest likelihood of getting picked up by media subscribers both domestically and internationally.

“One of our staff photographers Ryan Pierse, who shoots sports not only all over Australia and New Zealand but internationally, will be joining me. He’ll chat through how it works for him on the ground shooting sporting events in partnership with the event organiser or governing body, to ensure that his coverage gets cut through to media outlets.”

Leverenz On Virtual Reality

We’ll talk about virtual reality and how that’s going to change the game in terms of sport coverage. But also sponsor activations in and around event; what are the unique and interesting things that sponsors and partners can do to activate their sponsorships around sports events utilising virtual reality.

There’s a lot of cool and interesting things that particularly sports marketers or sports sponsors can do in that space. What if Comm-bank created an interactive experiential marketing setup at the Cricket where you could literally see yourself getting bowled to by one of the best bowlers in video. What if you could experience what it’s like to stand in the middle of the All Blacks while they do the haka, sponsored by Adidas. There’s a lot of unique ideas that you can do from an experiential standpoint to create some interesting content in and around their sponsorship activations.

LEVERENZ ON Gigapixels

There’s gigapixels where we can shoot just massively high definition imagery within a stadium, where you can zoom in from the other side of the stadium and find yourself in the stands. Thinking about how do you take the offline experience and bring it back to an online experience for attendees of large sporting events.

It’s about the unique things that we can do that the industry is moving towards instead of the traditional photographic and video coverage.

LEVERENZ ON 360° Visuals

The ability to produce and the technology behind 360° imagery has come a long way in a very short period of time. It used to be, no more than five – six months ago, you literally had to stitch a whole bunch of images together to produce a seamless image. Today we’ve got cameras that can do it and stitch it all in camera; so we have the ability to produce those at scale and at speed to deliver them to media outlets at real-time has made our ability to produce those at nearly every major sporting event that we’re shooting all around the world.

The interactivity of it, it’s new and different. If you’re scrolling through your Facebook Feed and you see something which requires some level of interaction you’re more likely to engage with it. If I can zoom around the whole stadium and see what’s going on, there’s just more engagement and different content then people are used to. That’s what resonant with people.

The future could be potentially live-streaming 360 degree video during sporting events, whether or not that’s streamed through to VR Goggles or interactive Facebook Live platform. It allows people to look around the event almost if they’re there.

Ryan Pierse

Pierse is an award-winning Australian photographer. He joined Getty Images as a staff photographer in 2004, based in Melbourne. In 2006, Ryan transferred to the Getty Images London office and returned in late 2009 to the Sydney office. Most recently, Ryan was awarded first place for Portfolio of the Year 2012, Getty Images APAC, and second place in the 2012 Sony World Photography Awards (Sport).

He has been exclusively selected to shoot assignments for NIKE Global, IOC (International Olympic Committee), FIFA, Laureus World Sport Awards, HBO, UEFA and Adidas Europe, and his work has been published in many of the world’s leading international newspapers and magazines. Since 2013 Pierse has been travelling with the Australian Cricket Team as Cricket Australia’s preferred photographer.

He has covered a number of major international sporting events including:

• Olympic Games, Beijing 2008 and London 2012
• FIFA World Cup South Africa 2010
• UEFA European Football Championships Austria and Switzerland 2008
• UEFA Champions League Finals
• Wimbledon, French Open and Australian Open Tennis
• Formula 1 Grand Prix
• Rugby World Cup Australia 2003 & New Zealand 2011
• Asian Games Doha 2006
• Asian Beach Games Oman 2010 and China 2012
• Commonwealth Games, Melbourne 2006

 

Some of Pierse’s 360 degree work:

Check out the final program details and make sure you grab tickets to the conference and awards here. Use the code BANDT to save $100 on tickets.

MSM_Sponsor_bar (1)

Latest News

Women In Media Profile: Aimee Buchanan
  • Media

Women In Media Profile: Aimee Buchanan

No Women in Media series would be complete without the irrepressible Aimee Buchanan. Read all her pressibles here.

by B&T Magazine

B&T Magazine
Nike Disses Mollycoddled Chinese Kids In New Upbeat Spot
  • Campaigns

Nike Disses Mollycoddled Chinese Kids In New Upbeat Spot

Years of China’s ‘one child policy’ has apparently left a generation of mollycoddled kids too scared to get sweaty or dirty. But now a new campaign by Nike China has set out to debunk the idea that Chinese kids are spoiled little fatties wrapped in cotton-wool. The campaign’s the work of R/GA Shanghai and is an upbeat, positive number with a booming […]

by B&T Magazine

B&T Magazine
MS Queensland Unveils ‘MS Stops You In Your Tracks’ Campaign
  • Campaigns

MS Queensland Unveils ‘MS Stops You In Your Tracks’ Campaign

An MS diagnosis – at an average age of just 30 – means a lifelong battle with a disease that attacks the central nervous system in any number of ways. While most people have heard of multiple sclerosis, few understand what it is or how it impacts people’s lives. In partnership with MS Queensland, creative […]

Revealed: The Real Voice Behind Siri
  • Technology

Revealed: The Real Voice Behind Siri

For the third consecutive year, TEDxSydney selected creative agency BMF to produce a film for its 2018 film program under the theme ‘Humankind’. The film, which premiered on Friday in front of 5000 people at TEDx Sydney, unmasks the real genius behind Apple’s personal assistant Siri. “Siri is an amazing invention. You can ask her […]

MercerBell Calls In Two New Data Hires
  • Marketing
  • Technology

MercerBell Calls In Two New Data Hires

Proving many photos shot on an iPhone so often come out washed-out and grainy comes this article's accompanying pic.

Intrepid Travel Go Back 30 Years, Posting Classified Adverts In Newspapers
  • Campaigns

Intrepid Travel Go Back 30 Years, Posting Classified Adverts In Newspapers

Intrepid Travel has gone back in time and is placing classified adverts for a new ‘mystery expedition’ to places that yet mapped by Google.  The adverts to be placed in Courier Mail, Herald Sun and Sunday Telegraph are calling for intrepid people to join a journey with “long travel days, intermittent electricity, no Wi-Fi, cold […]

Watching tv and using remote control
  • Advertising
  • Media

GroupM Investment Forecast For Australia: TV On The Rise As Digital Slips

GroupM has updated its 2018 ad investment forecasts and released its initial 2019 outlook. GroupM predicts $24B in net new advertising investment this year, the best annual increment since the bounce back from the global recession in 2010 when $26B was added to investment. GroupM estimates total advertising investment will grow by 4.5 per cent this year […]

Indigenous Campaign Deemed Too Controversial By APN Media To Run
  • Advertising
  • Campaigns

Indigenous Campaign Deemed Too Controversial By APN Media To Run

Aboriginal Victoria’s campaign in support of Australia’s first-ever treaty legislation, Deadly Questions, has been deemed too controversial to run by one of Australia’s leading outdoor media providers, APN Media. Online platform Deadly Questions provides a safe space for people to ask questions and have them answered by Aboriginal Victorians, to learn more about their cultures, […]

Introducing: YouTube Music Australia
  • Technology

Introducing: YouTube Music Australia

The wait is over! Starting today, YouTube Music is available to everyone in Australia, New Zealand, the U.S, Mexico and South Korea in addition to 12 new countries including Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the United Kingdom. Now fans around the world can find more of the music […]

Will PR Finally Earn Its Stripes At Cannes This Year?
  • Opinion

Will PR Finally Earn Its Stripes At Cannes This Year?

In this guest post, Haystac’s national general manager, Jason Carnew (pictured below), says with all this talk of Cannes at this time of year, it’s a kindly reminder that the PR business needs to get its act together in terms of awards, work and judging… All eyes on are Cannes as some of the best […]

Opinion

by B&T Magazine

B&T Magazine
Ex-DDBer Unveils Designer Headscarves For Cancer Survivors
  • Campaigns

Ex-DDBer Unveils Designer Headscarves For Cancer Survivors

Two-times cancer survivor, Frankie Good Stuff Award Winner, ex-DDBer and founder of Bravery Co. Emily Somers has collaborated with a range of top-notch illustrators to produce Australia’s first range of designer headscarves for young cancer warriors. She is now crowdfunding $40,000 to produce the scarves and donate one to all the young women in their 20’s […]

New Advertising Platform Launches Down Under
  • Advertising

New Advertising Platform Launches Down Under

Following its massive success in Europe, Asia and the UAE, the Polishoe concept, which brings a high-demand shoe polish service and HD digital advertising platform together, has landed in Australia.

Set for blue sky, different clouds icons, cloud shapes, labels, symbols, icons. Flat graphic vector elements
  • Technology

PubMatic Unveils Cloud for Publishers And Tech Companies

PubMatic has launched PubMatic Cloud for publishers and tech companies looking to implement and control their own programmatic technology. By accessing PubMatic’s technology, global infrastructure and demand connections on a platform-as-a-service (PaaS) basis, clients are able to achieve full transparency and achieve greater control over their programmatic monetization. As programmatic trading becomes mainstream, innovations such as […]

Women In Media Profile: Claudine Hall
  • Media

Women In Media Profile: Claudine Hall

The Women in Media Awards are back for 2018! To celebrate this wonderful fact, and to recognise some of the killer women in our industry, we’ve created a women in media series – and have profiled some pretty inspiring women so far. This week, we chat with Bauer Media head of trade marketing Claudine Hall. […]

by B&T Magazine

B&T Magazine
Cancer Council and Target Tradies Tackle On-The-Job Skin Cancer Risks
  • Campaigns

Cancer Council and Target Tradies Tackle On-The-Job Skin Cancer Risks

Workers on construction sites receive five to 10 times more UV exposure every year compared to indoor workers. Target Tradies and Cancer Council have announced the launch of a partnership to help educate Australian construction workers about the importance of being SunSmart at work. With evidence showing that outdoor workers receive five to 10 times […]

Arq Group Activates New Branding By Hulsbosch  
  • Media

Arq Group Activates New Branding By Hulsbosch  

Arq Group has launched a new identity created by award-winning agency Hulsbosch, with the business rebranding from Melbourne IT to Arq. Previously known as Melbourne IT, the company was founded in 1996 as one of Melbourne University’s commercial ventures with the sole rights to manage .au domains in the early days of the Internet. Melbourne IT […]

Adshel Unveils ANZ Takeover Via PHD
  • Campaigns
  • Media

Adshel Unveils ANZ Takeover Via PHD

ANZ, in partnership with PHD and Adshel, have taken to the streets with a total take-over of the entire Adshel Live network. For one hour, between 8am and 9am on Tuesday 19 June, ANZ is inviting commuters to download the new ANZ app by showing six different ways the app can help them manage their […]

Carat & Initiative Share The Spoils In WA Government’s $65 Million Media Business
  • Media

Carat & Initiative Share The Spoils In WA Government’s $65 Million Media Business

IPG’s Initiative and Dentsu’s Carat have both been awarded a slice of the West Australian government’s $65 million spend. The government account is broken into two entities – campaign and non-campaign – each with its own agency roster. Carat has retained its long-standing position on the agency panel for all campaign work, which accounts for […]

A Golden Opportunity! Lucky Numbers For Sale!
  • Marketing

A Golden Opportunity! Lucky Numbers For Sale!

In case you missed it last week, a very lucky phone number – 1800 80 80 80 – is up for sale. And it could be yours!

Partner Content

by Customer Connect

The AppNexus Marketplace Launches Guaranteed Views
  • Technology

The AppNexus Marketplace Launches Guaranteed Views

AppNexus, the world’s leading independent advertising technology company, today announced the launch of Guaranteed Views, a marketplace product that changes the way advertising is bought and sold on the open internet. Guaranteed Views enables marketers and agencies to pay only for ads that are measured as viewable and is the first programmatic product that enables 100% viewable buying at scale outside of Facebook and Google.

Women In Media Profile: Kirsty Bloore
  • Media

Women In Media Profile: Kirsty Bloore

Bereft of any Monday motivation? Let today's Women in Media profile be like low-current electric waves to the brain.

by B&T Magazine

B&T Magazine