PR and content marketing agency Keep Left has been selected by proactive conservation organisation Greening Australia to raise public awareness of its flagship programs and national footprint.
The relationship began in 2017 when Greening Australia engaged Keep Left in support of Reef Aid, a project launched with corporate partner Virgin Australia to improve water quality on the Great Barrier Reef.
The agency coordinated a media tour at one of the reef’s key catchment areas, highlighting the on-the-ground action Greening Australia and local landholders are taking to rebuild eroding gullies and restore vital coastal wetlands.
Keep Left will now deliver an ongoing integrated communications program, comprising strategic direction, media press office management, content production, optimisation, and publishing across Greening Australia’s digital platforms and new website.
Sasha Torsi, director of marketing and communications at Greening Australia, said: “From restoring Tasmania as an island ark for Australia’s most threatened mammals, to improving the health of the Great Barrier Reef, we are working to create healthy, productive landscapes across Australia where people and nature can thrive.
“Greening Australia are enacting change in Australia by converting the latest technical science into practical action, so Keep Left’s data-led approach and strong experience with NFP clients felt like a natural fit.
“The work the team did on Reef Aid gave us confidence in our decision, and we’re excited to translate this success to a wider scope of programs, services and partnerships.”
Keep Left CEO Gillian Yeap (pictured above) said: “It’s incredibly rewarding to work with Greening Australia on an integrated program that aims to drive environmental action through powerful storytelling backed with real insights.
“We’re a business with a strong social conscience and we’re excited to be expanding the social change arm of the business.”