Melbourne PR and content marketing agency Keep Left has announced it has won a competitive communications pitch for Domaine Chandon.
The Yarra Valley winery, which was founded by French Champagne house Moët & Chandon, is undergoing a major refurbishment of its hospitality centre and celebrating 30 years on Australian soil.
Domaine Chandon has appointed Keep Left to leverage these milestones and reinforce messaging around the winery’s history and prominence as a sparkling wine pioneer in Australia.
The strategy will have a strong consumer focus, heroing the individuals that have supported and helped to grow the Domain Chandon name along the way.
As part of the communications strategy, Keep Left’s remit includes media relations, event management, developing a range of content and an online consumer competition for the newly refurbished hospitality centre and 30th anniversary celebrations.
Shaine de Venny, estate director at Domaine Chandon, said: “The story of Domaine Chandon highlights a remarkable pioneering journey and provides great opportunities to hero the many hands that have contributed to our success.
“Looking back on 30 years of commitment to excellence, we are privileged to celebrate an outstanding history and heritage.”
Keep Left CEO Gillian Yeap said: “Through a range of communication initiatives, we want to capture the confluence of meaningful moments in Chandon’s history and award-winning products, demonstrating the planning, patience and perseverance it takes to deliver perfection like Chandon has.”