PR and content marketing agency Keep Left has won a competitive content marketing pitch for German home appliances company NEFF.
As one of few appliance brands to focus exclusively on the home cooking experience, NEFF was looking to sign with an agency that could take its content marketing program to the next level.
The key objective of the content marketing program is to get NEFF in the consideration set of Australians purchasing high-end kitchen appliances, build relationships and foster engagement with home cooks online.
Keep Left’s scope is an end-to-end content marketing program which comprises setting the strategic direction, planning, production, publishing and ongoing optimisation of multimedia content across NEFF’s digital platforms and microsite, The NEFF Kitchen.
Focusing on the home cooking enthusiast, The NEFF Kitchen provides a key touchpoint for the agency to engage with the brand’s audience at the various stages of the customer journey.
Roberto Finamore, senior brand and communications manager for NEFF, said: “It’s our mission to inspire enthusiasm through our products, service and content all developed from the perspective of the home cook.
“Our content marketing program is about tapping into the passion these customers have for the cooking process, the ingredients they use and where these ingredients come from.
“We chose Keep Left because of its data-driven approach and its creativity, which gave us the confidence they’d produce the right content to engage our audience.”
Keep Left CEO Gillian Yeap said: “We’re excited to work with NEFF on a content program to build the brand in Australia and help NEFF sit in the consideration set. Our office is full of dedicated cookery fans, so it’s going to be an easy brand to sink our teeth into.”