The Seven Network has announced the appointment of Katie Finney as its new director of program partnerships.
Finney, who was previously the head of 7 Program Partnerships, succeeds Lisa Squillace, who is leaving Seven to take up a role at another company, which B&T understands is rival TV network Ten.
In her new role, Finney will steer overall strategy, creative direction and implementation of brand integration into premium programming on Seven.
Seven’s network director of sales, Natalie Harvey said she was delighted with Finney’s appointment.
“The extensive experience she’s gained throughout her career at Seven has shown her to be second to none, and this is a very natural and perfect step up for her,” she said.
“I look forward to seeing her continued success in this new role.”
Commenting on her appointment, Finney said she was very excited to be taking on the new role.
“As we showed with our recent AFL/McDonald’s integration, Seven is a leader in the delivery of high-quality, entertaining brand integration into the most effective medium of TV,” she said.
“And with the biggest and best portfolio of entertainment brands to work with, from My Kitchen Rules to House Rules, and Home and Away to Better Homes and Gardens, the integration opportunities for our commercial partners across all Seven West Media assets are unlimited.”