JWT Launches First Brand Relaunch For Wolf Blass Since Winning Account

JWT Launches First Brand Relaunch For Wolf Blass Since Winning Account

Wine company Wolf Blass has launched a new brand campaign celebrating those who boldly chase triumph, with the all new “Here’s to the Chase” creative platform.

Rebecca Tilly
Posted by Rebecca Tilly

This campaign is the first brand relaunch executed by J. Walter Thompson since the agency was appointed as Treasury Wine Estate’s global marketing services provider in February this year.

The campaign will launch with a 60” and a 30” TVC supported across multiple channels including TV, print, digital and in-store.

J. Walter Thompson creative director, Jarrod Lowe said: “It’s wonderful that a brand whose entire ethos is built on entrepreneurial spirit, is bringing not only their pursuit of triumph to life, but also celebrating others who share the same drive.

“As one of Australia’s leading wine brands, it is vital that this relaunch connects with new markets and audiences, while continuing to pay homage to the rich history of the brand.”

Wolf Blass global brand director Angus Lilley said: “‘Here’s to the Chase’ focuses on celebrating those who boldly back themselves, a trait that often separates those who dream and those who achieve. Something that our founder Wolfgang Blass himself is a strong believer of, and something we felt was well worth raising a glass to.”

Creative Credits

Global Brand Director: Angus Lilley

Creative Directors: Jarrod Lowe/ Tim Holmes.

Copywriters: Jarrod Lowe/Michael Mulcahy

TV Producer: Sandi Gracin

Account Team: Hazel Tiernan/Jessica Johnson

Production House: White House Films

Director: Rob Stanton-Cook

DOP: Aaron McLisky

Producer: Annie Schutt

Post Production: The Butchery

Online Production: The Refinery

Sound: Front of House – Phil Kenihan

Media: Starcom