Sydney-based marketing agency Juntos Marketing has announced it has expanded its research offering through a merger with Leapfrog Research.
Juntos Marketing director Carolyn Loton said the agency’s merger decision came from the realisation that more organisations are focusing on becoming customer-centric.
“We all know there has been a massive shift in how organisations need to engage with their customers as the use of digital and mobile has increased, and consumer and user behaviour patterns have changed dramatically,” she said.
“Across our client-base, from the health sector to professional services and industry more generally, we see many organisations wanting to try new approaches and embrace innovative products and services. In-depth market and consumer research is increasingly being required to provide guidance and greater confidence in key business decisions.
“I am delighted to expand our research offering, further building on the marketing expertise we offer our clients.”
Leapfrog Research director Josephine Watts said the company is seeing a high level of client interest in its qualitative research as more organisations focus on gaining a stronger and more in-depth understanding of the customer experience.
“Many clients now want to better understand and explore motivations, barriers and triggers,” she said.