The Star Sydney has announced the appointment of senior marketer Jo Bennett as its new marketing director for leisure and entertainment.
In her new role, Bennett will be responsible for the development and management of strategic marketing programs and stakeholder engagement at The Star Sydney.
The role will see Bennett focus on driving brand awareness for The Star Sydney’s restaurants, casual dining venues, bars, hotels, and retail precinct, as well as its B2B portfolio.
Bennett brings more than 20 years of operational, strategic marketing, business development, and leadership experience to The Star Sydney across a range of key categories, including retail, hospitality, destination, and large-scale events in local and international markets.
Prior to joining The Star, Ms Bennett has held senior marketing and operational positions at The Cru Media, Matt Moran’s restaurant group, Morsul, and in the UK with Marks & Spencer, Selfridges, Ian Schrader Hotels, The Hospital Club, and Marco Pierre White.
Melinda Madigan, general manager of marketing and entertainment at The Star Sydney, said: “We are delighted to announce the appointment of Jo Bennett, as she brings a new level of experience and an impressive track record of managing multiple projects and leading teams to achieve continuous, improved business performance for premium hospitality and tourism brands.
“The Star will undoubtedly benefit from her extensive experience designing and delivering innovative marketing strategies and activation campaigns to drive brand advocacy, visitation, footfall, revenue and profit.
“We are particularly excited to welcome Jo to The Star at this exciting time, as we undertake significant redevelopment to boost the hotel, food and beverage and retail offering to provide visitors with a truly unique experience at Sydney’s only world-class integrated resort.
Commenting on her new role, Bennett said: “I’m thrilled to join The Star Sydney’s dynamic marketing team to drive innovative marketing programs to further enhance the reputation of the world-class property.
“I have extensive professional experience and a deep personal interest in premium food and beverage, retail, accommodation and events, and am excited to have the opportunity to contribute to such a profiled brand with a strong and expanding customer proposition.”
Bennett’s appointment is effective on Monday 29 May 2017.