Jimmy Brings & Spotify Curate Limited Edition Wine & Music Pairings Via Eleven

Jimmy Brings & Spotify Curate Limited Edition Wine & Music Pairings Via Eleven
SHARE
THIS



Eleven has worked with alcohol delivery service Jimmy Brings and Spotify to launch three limited edition wines that marry perfectly with music.

The Songmelier Edition range features an Australian sparkling, sauvignon blanc and reserve shiraz, each paired with a Spotify playlist accessible via a code on the label. Wine lovers can simply scan the code using the Spotify app to discover the tunes behind the tannins.

Each playlist features some of Spotify’s most unusual microgenres, including ‘Bubblegum Trap’, ‘Aussietronica’, ‘Chillwave’ and ‘Electrofox’, curated to complement the characters of each drop.

Jimmy Brings co-founder Nathan Besser said: “No dinner party is complete without wine and music, so we decided to help relieve the stress of hosting friends.

“The Songmelier Edition gives our customers everything they need to create a night worth remembering: perfectly paired wines and music.”

Sophie Paterson, head of communications at Spotify in Australia and New Zealand, said: “Great music and great wine go hand in hand, so it was only right we brought the two together in this unique way.

“The Songmelier Edition allows Aussies to tap into Spotify’s rich catalogue of music to discover new sounds and genres they may have never heard before for their next night in, or out”.

The range was launched by Aussie TV personality and music connoisseur Kate Peck in an interactive wine tasting, full of fun banter and new discoveries.

To coincide with the Songmelier Edition launch, Jimmy Brings is now delivering in Melbourne.

The Songmelier Edition wines will be available to order via the Jimmy Brings app, website or 1800 JIMMYS in both Sydney and Melbourne for a limited time.

CREDITS

Agency: Eleven

Clients: Jimmy Brings and Spotify Australia

 

Latest News

How To Optimise Branded Keywords
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]