Jaden Social Claims Integrated Marketing Tender For NSW Schools Spectacular

Jaden Social Claims Integrated Marketing Tender For NSW Schools Spectacular
SHARE
THIS



Jaden Social has been awarded the tender to handle integrated marketing for the NSW Schools Spectacular.

The agreement will see Jaden Social manage marketing, media, digital and social across the 2018 to 2020 productions of Schools Spectacular, held at Qudos Bank Arena in November.

Jaden Social underwent a competitive pitch to secure the account, in collaboration with the recently launched JadenLIVE.

Now in its 35th year, Schools Spectacular is an initiative of the NSW Department of Education featuring 2,300 dancers, a choir of 2,700, an 80-piece symphony orchestra, and almost 200 featured soloists across a number of disciplines.

The show is seen by 30,000 people across four performances, with millions more tuning into the national TV broadcast on Channel 7 in December.

Richard Spiewak, producer of Schools Spectacular, said: “We are pleased to have Jaden Social as part of the Schools Spec family and look forward to working with the exciting young team to promote and celebrate the amazing talents of students and teachers in public schools from right across New South Wales.”

Liam Cooper, general manager of Jaden Social, said: “I’m so excited to have our team working on the show, which has such a huge impact on the lives of so many young Australians.

“It’s the launch pad for many students into careers in music and entertainment, which is part of our DNA at Jaden Social.”

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]