It’s Free Rosé Time At Cannes Lions Festival For Apple Watch Wearers

It’s Free Rosé Time At Cannes Lions Festival For Apple Watch Wearers
SHARE
THIS



Sometimes it’s hard being rich and famous, all you want to do is drink free rosé and lounge around on a yacht. Well that’s the idea behind the new Apple Watch app created for the 2015 Cannes Lions festival.

Developed by mobile tech company Urban Airship and digital agency Intergalactic, ‘Rosé Time’ uses beacons technology plus interactive notifications to connect with festival attendees who’ve downloaded the app and are chilling in the designated Cannes Lions Beach VIP Area.

apple watch

The apple watch users receive a simple notification: “Rosé Time?” Click yes, and a free glass of the pink drink is swiftly sent to your location.

Brent Hieggelke, chief mobile evangelist, Urban Airship said, “We’re not changing the world, but we are planting seeds that will help some of the biggest brands in the world envision how to better serve their customers.”

Michael Farquhar, managing director, Intergalactic said “What started as a fun agency brainstorm two weeks ago is now live and in the wild thanks to the skills of our developers and out-of-the-box functionality from Urban Airship. We hope this experiment helps inspires the next generation of experiences brands will offer consumers.”

Rosé Time will be active Monday through Thursday next week, from noon to 6 p.m.

Please login with linkedin to comment

News Copr

Latest News

Renault Unveils 15-Minute ‘Autonomous Sensory Meridian Response’ To Promote New Electric Car
  • Campaigns

Renault Unveils 15-Minute ‘Autonomous Sensory Meridian Response’ To Promote New Electric Car

Have you ever driven an electric vehicle before? Lots of people don’t know how smooth and relaxing the experience actually is. It’s for this reason that Renault has turned to YouTube ‘brain massage’ trend, ASMR (autonomous sensory meridian response), in its latest campaign to give online audiences the variety of sensations of driving electric vehicle, […]

Peugeot Unveils Global ‘Unboring The Future’ Campaign Via BETC Paris
  • Campaigns
  • Media

Peugeot Unveils Global ‘Unboring The Future’ Campaign Via BETC Paris

The future of cars is looking increasingly autonomous – cars where technology takes care of everything, even the driving. Practical for sure, but many people still enjoy being in control of the wheel. So why choose? Peugeot presents its new vision #UnboringTheFuture. A future that reinvents the pleasure of driving and offers the freedom of choosing […]

Digital: Is it Time to Call a Spade A F@cking Shovel?
  • Opinion

Digital: Is it Time to Call a Spade A F@cking Shovel?

In his latest post, B&T’s favourite industry contrarian, Robert Strohfeldt, argues the word “digital” is clouding and confusing too many aspects of advertising and its outcomes… Just looked at another of the many “online” advertising/marketing papers I receive. There are so many, I can’t keep up. You would think traditional media is no longer relevant, […]

by B&T Magazine

B&T Magazine
Enero Agencies Team Up To Discover What Makes A Brand Truly Great
  • Marketing

Enero Agencies Team Up To Discover What Makes A Brand Truly Great

Insight and strategy consultancy The Leading Edge has conducted research into what makes a brand great. In partnership with its sister Enero group agencies Hotwire and Orchard, the report identifies five specific roads that take brands from good to great to greatness. The findings reveal that brands which encompass greatness have five distinct qualities: passionate vision, a sense […]

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation
  • Campaigns

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation

Australia is home to some of the deadliest predators in the world. But nothing has posed a greater threat to our environment and marine life than single-use plastic. A new report by HP and Planet Ark released last week found that Aussies rate marine plastic pollution as their top concern when it comes to environmental […]

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’
  • Media

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’

Ten teams of young creatives will vie for the prestigious Young Spikes Design Competition Award at Spikes Asia 2018, a three-day festival of creativity held between 26-28 September 2018. The competition garnered 123 submissions – the most of any Young Spikes competition – from executives aged 30 and under across the Asia Pacific and Japan. […]

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler
  • Media

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler

Corporate affairs agency Wilkinson Butler is delighted to welcome Nick Albrow to join its board as a director. Albrow joins chairman Peter Wilkinson and managing director Andrew Butler as the business builds on its reputation as one of the leading crisis and issues firms in Australia. Joining in September 2017 as an account director, Albrow has […]

Mastercard Marketing Chief Sarah Pike Exits
  • Marketing

Mastercard Marketing Chief Sarah Pike Exits

Mastercard marketing boss Sarah Pike has exited. Sadly, not via a half-pike somersault with twist, but the actual exit.

by B&T Magazine

B&T Magazine
Adobe Appoints New ANZ Marketing Director
  • Marketing
  • Technology

Adobe Appoints New ANZ Marketing Director

Adobe announces new ANZ marketing 'big cheese' who's set to go by the title of marketing director and not Queen Gouda.

by B&T Magazine

B&T Magazine