Sometimes it’s hard being rich and famous, all you want to do is drink free rosé and lounge around on a yacht. Well that’s the idea behind the new Apple Watch app created for the 2015 Cannes Lions festival.
Developed by mobile tech company Urban Airship and digital agency Intergalactic, ‘Rosé Time’ uses beacons technology plus interactive notifications to connect with festival attendees who’ve downloaded the app and are chilling in the designated Cannes Lions Beach VIP Area.
The apple watch users receive a simple notification: “Rosé Time?” Click yes, and a free glass of the pink drink is swiftly sent to your location.
Brent Hieggelke, chief mobile evangelist, Urban Airship said, “We’re not changing the world, but we are planting seeds that will help some of the biggest brands in the world envision how to better serve their customers.”
Michael Farquhar, managing director, Intergalactic said “What started as a fun agency brainstorm two weeks ago is now live and in the wild thanks to the skills of our developers and out-of-the-box functionality from Urban Airship. We hope this experiment helps inspires the next generation of experiences brands will offer consumers.”
Rosé Time will be active Monday through Thursday next week, from noon to 6 p.m.