Supermarket giant ALDI has released a new ad spot in its ‘Like brands, only cheaper’ campaign via creative agency BMF.
The 15 second spot follows the same formula as the numerous others in the campaign.
In this one, a large Italian family argues over which pasta sauce is better, resulting in utter exasperation when the woman at the head of the table says she doesn’t like pasta sauce.
Check it out below.
Executive Creative Director: Cam Blackley
Creative Director: Cam Blackley / Alex Booker
Art Director: Dantie Van Der Merwe
Copywriter: David Fraser
Planning: Ali Tilling
Managing Director: Steve McArdle
Group Account Director: Jonny Bucknall
Account Director: Aisling Salmaggi
Account Manager: Hayley Basham
Agency Producer: Jenny Lee-Archer
Director: Jeff Low
Producer: Alex Hay
Production Company: Rabbit Content
Post production: Method & White Chocolate
Music & Sound: Rumble
DoP: Pete Eastgate
Client Contact: Sam Viney