Italian Family Argue Over Pasta Sauce In New ALDI Ad

Italian Family Argue Over Pasta Sauce In New ALDI Ad

Supermarket giant ALDI has released a new ad spot in its ‘Like brands, only cheaper’ campaign via creative agency BMF.

Emma Mackenzie
Posted by Emma Mackenzie

The 15 second spot follows the same formula as the numerous others in the campaign.

In this one, a large Italian family argues over which pasta sauce is better, resulting in utter exasperation when the woman at the head of the table says she doesn’t like pasta sauce.

Check it out below.


Executive Creative Director: Cam Blackley

Creative Director: Cam Blackley / Alex Booker

Art Director: Dantie Van Der Merwe

Copywriter: David Fraser

Planning: Ali Tilling

Managing Director: Steve McArdle

Group Account Director: Jonny Bucknall

Account Director: Aisling Salmaggi

Account Manager: Hayley Basham

Agency Producer: Jenny Lee-Archer

Director: Jeff Low

Producer: Alex Hay

Production Company: Rabbit Content

Post production: Method & White Chocolate

Music & Sound: Rumble

DoP: Pete Eastgate

Client Contact: Sam Viney