IPG’s Dan Johns Appointed Independent Adviser To Bench

IPG’s Dan Johns Appointed Independent Adviser To Bench
SHARE
THIS



Programatic marketing platform Bench has announced the appointment of Dan Johns who joins the business as an independent board adviser to spearhead the company’s new enterprise division.

Following a four-year stint at IPG Mediabrands, Johns will now act as a key adviser to Bench, supporting the company’s growth across the Asia Pacific region.

Johns is a communications industry executive with nearly 25 years of experience gained in both Australia and the UK. In his previous role, Dan oversaw strategy and operations across the IPG Mediabrands Australia group. Prior to IPG Mediabrands, Dan was the CEO of Ikon Communications and has been a long-standing board member of the Media Federation of Australia.

John’s appointment comes at an important time for Bench, recently ranked 101st in the 2017 Deloitte Technology Fast 500 Asia Pacific Index. This follows the company’s second annual win in the Deloitte Australia Fast 50 awards.

Johns said, “It is clear that the marketing industry transformation that has been spoken about for so long is now underway. I’ve been fortunate to spend the last few months meeting many businesses from all sides of the industry to understand who is best placed to drive this change.”

“Bench is an incredibly innovative and ambitious company whose capabilities both brands and agencies are in need of globally. I greatly look forward to assisting the business during the next exciting stage of its journey.”

With the increased fragmentation of advertising channels, marketers want to gain control over their media budgets and technology platforms. As programmatic becomes the main method for buying media, planning and managing campaigns becomes increasingly more complex.

Bench allows advertisers to quickly experiment with messages across multiple channels faster, and more safely, than ever before to find those that truly resonate with their customers.

The launch of the Bench enterprise division will let large advertisers take advantage of the programmatic revolution while placing control of media spend firmly in their hands. Bench’s current customer roster consists of iconic local and global brands such as Epson, Murdoch University, RSPCA, Oz Lotteries, 20th Century Fox, SBS & Medtronic.

Ori Gold, CEO, says: “We’re very excited to have Dan join us and bring his wealth of experience to the Bench team. Dan’s involvement will help us show enterprise clients how they can maximise their media potential by giving them a platform that allows them to safely experiment and get results with their digital advertising faster than ever before.

“Dan’s understanding of the media landscape combined with the AI-powered capabilities of the Bench platform will enable enterprise brands and agencies to take control of their marketing decisions.”

Coming into 2018, marketers will increasingly start moving away from publisher- centric metrics that don’t tie in with their long-term marketing objectives.

The Bench platform will help them more closely align their media strategy with their brands’ desired business outcomes, while adding value to audiences through more relevant advertising messages.

Please login with linkedin to comment

Bench dan johns

Latest News

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

We'd be headlining Danni Wright's Women in Media profile the "Wright stuff" if it wasn't utterly predictable and naff.

by B&T Magazine

B&T Magazine
Industry Generates A Record $10.5m For Social Impact
  • Media

Industry Generates A Record $10.5m For Social Impact

UnLtd, the media, marketing and creative industry’s social purpose organisation has announced a total industry contribution of $10.5m to social impact in FY18. The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21per cent compared to the previous financial year due to a growth in […]

Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.

Women In Media Profile: Judy Sahay
  • Media

Women In Media Profile: Judy Sahay

B&T's Women in Media profiles are like a wave washing over you. Even more so if an actual wave washes over you.

by B&T Magazine

B&T Magazine
How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)
  • Marketing
  • Opinion

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson (pictured below) explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this year has prompted individuals all over the world to consider […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi Launches THIS Film Studio
  • Advertising
  • Marketing
  • Media

M&C Saatchi Launches THIS Film Studio

Not one to rest on its laurels, M&C Saatchi unveils new production studio it hasn't called 'Not One To Rest On Laurels'.

Creative Agency Launches Project Management Tool ‘Hassl’
  • Advertising
  • Technology

Creative Agency Launches Project Management Tool ‘Hassl’

Yesterday at TedX Melbourne the team behind award-winning, Melbourne-based agency Your Creative launched their new tech venture Hassl, the project management platform taking on Trello and the likes. With the belief there was a better design solution to project management, the platform has been developed over the last two years in collaboration with their clients. […]

ABC Axes Tom Ballard’s Tonightly
  • Media

ABC Axes Tom Ballard’s Tonightly

It's one of the ABC's edgier, controversial shows, but Tom Ballard's proven too edgy and controversial for ABC chiefs.

Taboola Strengthens APAC Programmatic Offering With New Partnership
  • Advertising
  • Media

Taboola Strengthens APAC Programmatic Offering With New Partnership

Global discovery platform Taboola has announced a strategic partnership with Wider Planet, Korea’s largest demand-side and data management platform. The partnership builds on Taboola’s programmatic efforts in Asia-Pacific, and will bring together Korea’s largest demand platform for agencies and brands to provide access to Taboola’s global audience through premium publisher placements. The partnership means advertisers […]

The Haus Picks Up Two New Clients
  • Marketing

The Haus Picks Up Two New Clients

The Haus announces two new client wins. Admittedly, not as good as winning three, but far better than losing four.